. Today, if you are selling exactly the way you were five years ago, chances are good that your results are suffering. Sure, this message is a dose of tough love, but it's necessary. Make a decision right now to trash what is not working for you. You can't afford to be trapped any longer by a litter of sales strategies and business habits that prevent prospects from becoming customersand new customers from becoming repeat ones! Look objectively at how you work and choose three things you can change right now. Down the road, measure your results and you'll find you've generated a rather tidy new profit.