This brand makes use of the Trefoil logo (the logo that was used originally on all
the products of Adidas until 1991 when the company introduced another new logo). This particular brand has an ex post facto old school feel. This brand invites lifestyle customers to celebrate the originality of this particular label by organizing unique campaigns and offering a wide variety of the product themes. A campaign was launched in 2008 in order to promote Adidas Originals.