Play Enterprises In China Should Seize The Opportunity To Enhance The Image Of Christmas

Affected by a series of recalls this year, there have been China's toy exports fell sharply

, but with Christmas approaching, toy exports "from the drop turned up."

It is reported that Guangdong is China's toy exports, the main areas of Qi Cheng about the country's total exports. According to Guangzhou Customs statistics, from January to October, Guangdong toy exports reached 4,942,000,000 U.S. dollars, up 22.9%.

Although Christmas Toys Orders usually in September to determine the impact of recalls by toy, Europe and the United States businesses reluctant to buy Chinese toys this year, but with Christmas approaching, Europe and the United States Purchase Operators eventually "concessions", throwing the last batch of orders, in October, November as the export of gold Christmas toy season.

Prices have gone up, orders for more

Chinese toy recalls this year, exporters have a crucial impact, and makes the unexpected, the emergence of the phenomenon of price increase. The just-concluded session of the first 102 Fair Which show the changes: Electronic Toys General price increase of 10%, plush toys and other traditional price increases in the range of 3% to 5%.

"This is really interesting, European and American buyers have been waiting until the last moment of our prices and we have to place an order, which also shows the competitiveness of our products. Now that we have spent the recall crisis' impact." In China the Toy maker recently told reporters, "We see this Christmas toys in general compared to last year not very different orders, recall turmoil has little effect on us."

The same time, this year's European and American toy manufacturers are most concerned about is no longer a price, product quality and environmental standards to become certified under the orders of the most important consideration for the signing of contracts with almost all of the importing country has reached the terms of testing standards for quality assurance, buyers are no longer readily accepted the offer of low order.

"The buyers of our products, quality certification requires a lot of price sensitivity is relatively low. This time we raise prices 3% to 5%, most of the guests or accepted." Ningbo, a toy trade Clerk Told reporters. In New York, on this year's Christmas toys have been many rumors, one of which is: because the recall crisis, shortage of toys this year Naoqi. Chinese-made Christmas this year, still belongs to it?

According to media reports, Wal-Mart and other large Supermarket On this year's Christmas toys started promotional activities, fill the counters of the toys are basically "MADEINCHINA", did not Toys shortage of signs.

And Halloween to Christmas, toy sales be a warm-up, visiting a few toy found that "Made in China" almost filled the entire store, and "America" has only a few dozen pieces.

"USA Today" said that although the United States a number of recent toy recall incident, but had to swear not to buy a Chinese-made toys for Christmas is not easy. Because in the United States sold 80% of the toys are manufactured in China, the United States made only 10%.

Seize the "opportunity for Christmas"

Chinese toys this Christmas will be a large number of exported goods is an indisputable fact, if China Christmas toys toy business to seize export opportunities for European and American buyers to share part of the cost of price increases, while for Europe and the United States Consumption Buy Chinese toys in the recognition of Chinese toys quality, "Made in China" crisis lies the natural fall of its own.

Industry believes that the toy Raw materials Rapid increase in prices in recent years, in order to ensure the quality, buyers must also share part of the increase in costs. Usually, Chinese toy exporters tend to seize in order to make concessions on price, the offer down, cost by themselves Digestion . But in this year's trade show, almost all toy companies make no concessions in price.

Some toy manufacturers in Guangdong, said in an interview that China toy export enterprises temporarily affected, but in the end will be the buyers to make concessions. Not the same with a lot of export, Chinese toys account for 70% of global market share of more than difficult to look at the order the importer to other countries or regions. Chinese toy enterprises prices for the whole industry is a good trend, is conducive to independent innovation and brand.

by: stefasuan

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