Podcasts Can Help Online Marketers

Some marketers may be scared away from podcasting because they think it takes a lot of hi-tech gear and knowledge

. Online marketers, as a group, tend to have a herd mentality, and they are quick to try the flavor of the month and walk away from methods that have worked well for years.

A podcast can offer powerful benefits to your marketing, but that's if you understand how to use them correctly. There are lots of reasons to put together your own podcast. All marketers are doing their best to be different and get noticed, yet another excellent reason. Here are some tips to help your podcast be more successful.

Write out a thoughtful plan for your podcast after you have decided what the topic will be about. But don't stress over it, you can create a great podcast without making your plan or script 100% comprehensive to the last detail. Sure that can help you ensure that you stick to your chosen time frame and it allows you to polish your material ahead of time but it is not absolutely required.

At the very least, you need to have an outline of the topics you want to cover and the amount of time you want to devote to each of them. On the other hand, if you're skilled with talking without a script, then just go with what works best for you. But your plan will help you to remain on your topic. It's true that people online are impatient and with short spans of attention, so don't make your podcasts too long.

Include different things. You may think it's ok to talk for perhaps 10 minutes. That doesn't sound like something that's hard to do. However, it's best to think about those who will be listening to you, and they might think it's all boring. The remedy for that is to use any appropriate special effects to break-up the audio. Another idea that works well is the use of music to break things up. Many musicians publish under the creative commons license, and that will allow you to use their music. Again, be sure you break things up to help keep the pace going and no one falls asleep.

Asking for feedback about your podcasts will always help you no matter what. Give your listeners a chance to tell you what they think about your podcast. The only point is to become better and improve. Of course you can always ask for topic suggestions. If you have a slightly fragile ego, try to just work through it all and do it. Asking for other people's opinions is powerful because it makes them feel valued. If you implement their suggestions as best you can (the ones you find appropriate), they will know that you pay attention to them. This will make you far more popular than if you just assume that everything you do is fine and do not allow feedback.

In short, podcasting is an effective method for becoming known and building a base of subscribers/listeners. It's really simple, though, because more listeners on a regular basis can mean more profits. If you offer good enough content, then people will have a greater tendency to circulate your podcasts. Just don't be like so many others who totally ignore this excellent marketing method. Remember: podcasting is just as valuable to your career as videos or text!

Podcasts Can Help Online Marketers

By: JoeSimpson

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