Points to ponder before setting up an SEO company

Search Engine optimization method of internet marketing is basically meant to drive more internet traffic on you site

. Since more and more companies are resorting to SEO methods of marketing, you might be willing to set up one of your own SEO Company to cash in on this opportunity. If you want to set up one, here are some guiding tips for the same.

Gain the knowledge

The first important thing to do is to know what SEO is all about and how it is done. You shall know the precise effect of each activity being performed. It is desirable to gain at least that much knowledge which can enable you to provide answers to your clients and allow you to control and question the employees, if not guide them.

Who would be your clients?

SEO is done for the websites of the clients or of your own. The websites or some other types of web spaces are a pre-requisite for the same. You must have some concrete queries available from the clients or you shall have your own website(s) for which you would require the SEO to be done. Usually a mix of the two is desirable. If you have your own websites, then you will find it illogical to why not do the same for other clients as well. And, if you are doing it for the clients, you will feel the need to promote your own products or services as well.

Assess your resources

Depending upon the quantum of work that is required to be done, you will have to organize a team of SEO experts specialising in different areas of SEO services, make a list of SEO software tools you might require and the number of computer systems required. The requirements of space, finance, human resource, infrastructural resources like telephone/internet connections, networking cables, provision for electricity and other resources need to be assessed.

Focussed Solutions Vs Holistic approach

Shall you provide only the SEO services? Or, shall you also provide the website development and other forms of internet marketing? The answers to these questions will depend on the level of competition in your area of work and your resources. But, you must begin at a minimum threshold level which does not make the client turn to others for a complete package of services.

Know the regulatory framework

You must know what forms of business you shall establish and what would be its tax and documentation implications. You need to seek expert advice on whether to make a sole-proprietary firm or a partnership firm or a company. Similarly, because the scope of work is at a global level, the SEO Company might require doing transactions in FOREX. Therefore, it is also desirable that you know the legal ways of transacting money in a secure online environment. For all these purposes, you would be requiring the help of chartered accountants, lawyers and professionals in other fields.

Points to ponder before setting up an SEO company

By: seonewyork1

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