Porsche Design is a luxury brand with particular focus on technically inspired products
. The brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men's accessories, a sport and fashion collection as well as electronic products and a men's fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in the brand's own stores, shop-in-shops, high quality department stores and exclusive retail outlets. The venerable Swiss watchmaking house of Eterna is the licensee for the production and sale of Porsche Design watches.