Position Your Site At The Top Of Search Engine Results
Since the beginning of Internet Marketing, website developers have come up with some excellent ideas for making good use of search engines
. The process is a somewhat complicated one, so you may be well served by hiring a professional in the field; however, there are several drawbacks to doing this that you should be made aware of.
If the business guarantees your company's presence on the numerous search engines that are out there, it could actually hurt you more than it could help. Most major search engines frown upon you spamming them by repeatedly submitting the same thing over and over again to artificially boost your rank.
If you thought that it would be simple to throw together a website and have droves of visitors would show up right after you sent your link to the biggest search engines, you're sadly mistaken. Achieving higher search engine rankings doesn't happen like magic.
There is an intricate procedure into choosing keywords that will give you the best traffic. Once you have decided on the most effective keywords, you can subsequently construct your website to compliment them. Ultimately, most of the successes or failures of your sites will be attributable to how well they perform in the biggest search engines.
The rating of your particular website doesn't really matter to a search engine. It's doesn't matter if your site exists at all, search engines simply deliver results people look for. Because of this, it is important to keep in mind what the search engines look for when you are planning your site.
The first step is to select the keywords or key phrases you want to focus on. Your website should contain your chosen keywords consistently throughout its copy.
Make sure that you use them frequently enough to "show" the search engines the relevance of your site with those keywords - just make sure you don't use them too much. Over use of keywords and phrases - which is called spamming - will get your site rejected and possibly blacklisted.
So how do you know if you have to much or to little. This is a nearly impossible question to answer, as the algorithms used by search engines are kept under a tight lid and are modified constantly.
All search engines use something different. An easy rule of thumb dictates that the keywords you choose should make up about 5% of the words on a page, You will get a higher ranking for your pages when they have somewhere between 250 to 500 words.
You want to pick a few keywords and then optimize the separate pages on your site for just one or 2, but don't try to organize your whole site around one word or phrase. When a whole website concentrates on a single theme, the site will receive a higher ranking than the site with only one page about the theme, as search engines now prefer themed websites.
You also need to make sure all your keywords are scattered throughout your site, even though certain pages are optimized for different keywords. If you can, get someone with fresh eyes to read your site. If your text seems strange or doesn't flow naturally, it may be because you've tried to pack too many keywords into it.
Incorporate your keywords into the title of your web page. The title is the most crucial aspect of optimization, even though the HTML code provides for a few other decisive factors.
Optimization experts will tell you that anyone who works within these guidelines should have a good change to achieve a higher than average ranking for his site. If you're uncertain of your ability and your website is highly important, it's recommended to have a professional do it for you. Search engine optimization encompasses a lot of science, a dash of artful skill and a heavy dose of experience and know-how, and is an essential factor in your website's success.
by: John Chambers
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