Positive Publicity Spinning With Media Training

Media training - It is all about making sure that you say the right thing at the right time

. The world today revolves around the media and in that sense the media has a large part to play in how we see the world. If you can master the art of spin then the world is yours.

The 2010 UK general election is merely days away now and we can see that every night on the news the media moguls working their magic in front of the camera as they attempt to portray the perfect image in front of the camera and if they can't portray the image that they want then they try to spin the story into something that will be useful for them.

Politics has always been a major sector where media training skills are on display, but with the business world becoming more advertising based than ever, it is now vitally important that these companies obtain efficient media training skills that will help to benefit their company as a whole and project them in a positive light to potential investors and clients.

Politicians are mainly concerned with their image in front of a camera or public function. However, media training comes in many shapes and forms. It is just as important to be aware of the written word as it is to be concerned about the way you perform in front of a television camera. If you release a statement, which has been misspelt, has grammatical errors or portrays the wrong image, then it could be seriously detrimental to the company.

It is also important that you are aware of the importance of your role within the media department of your company. You are the customer facing department. When people want to obtain news about your company, you are the source they will look towards. However, when things go badly and people are looking for a sound bite that they can utilise in their paper. At these times it is essential that you know how to handle yourself when you are faced with a list of potentially leading question. Media training can help you to sidestep given potentially harmful information about your company away to a media agency that will utilise it to produce bad publicity.

With the correct training, you really can take most potential hazards and issues and manage to put a positive spin on them, which is surely what every company wants. Good publicity whatever the situation.

by: Dominic Donaldson

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