Postcard Printing: Which Paper to Use
Postcard Printing: Which Paper to Use
Postcard Printing: Which Paper to Use
If there is one aspect in business that you cannot do away with, that would be marketing. It is the lifeblood of your business. Without good marketing, you won't be able to realize your goals, which is naturally to earn profit, increase sales, and maintain a good customer base.
Marketing can be a tough job, especially if you are new in the market and you don't have any idea how to promote your products or services. But that's to modern technology everything can be done quick and easy these days. In fact, the internet makes marketing as easy as a click of the mouse.
One area that can leave you stuck on a dilemma is the choice of marketing materials. If you are on tight budget, obviously, you would go for cost effective materials. You have plenty of choices in this aspect. You can always start with postcards. As one of the most targeted marketing materials today, these cards prove to be effective in reaching out to potential customers. When done well, they can bring in new customers and increase sales effectively.
The question now is how do you design your cards? What type of paper to use: matte or gloss finish? In the past, matte finish is what most businesses use. However, just a few years back, gloss finishing was introduced giving people choices in the finish they can do to their post cards.
Both kinds of finish offer different benefits and weaknesses. While others choose gloss finish as it provides a sleeker look, other go for matte as it provides better durability and longer life.
If you are having a hard time deicing which type of paper to use in your postcard printing, here are the pros and cons of each type:
Gloss Finish:
Pros
1. The resulting material is sharp and clear making the images you put in your cards look a lot real.
2. The finish is shiny and sleek.
3. The final output is not textured.
4. The colors look alive and brilliant.
Cons
1. Marks are prominently seen as they can't be cleaned.
2. Sometimes the images are destroyed.
3. Blotches appear in the card.
Matte Finish:
Pros
This gives you a more professional looking card especially those printed in black and white.
Marks and prints are not easily seen.
The card can be viewed from any viewpoint.
Cons
The images look grainy
Colors are passive
If you are still confused which paper to use, it's best to ask the opinion of a professional designer. They can give you advice which will best fit the nature of your business and which will effective promote your products or services. As the total look of your cards will affect the effectiveness of you campaign, then it really is critical to choose the best paper to use.
Likewise, it is important to find a good printer that will help create your high quality cards. You have plenty of choices when it comes to the printer. Just do your research and you can be sure to find the printer that will help you create the cards you want.
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