Most customers consider promotional postcards as junk mail
. Theyve become too familiar with this kind of marketing approach that postcards from businesses often go straight to the trash. However, you can make your customers read your postcards by adding more value to them. Below are postcard printing ideas you should try to make your postcard promotions work:
Freebie Coupon: Instead of printing your freebie coupon separately, why not print the coupon on your postcards? Printing the freebie coupon on your postcards does not only help make your cards look appealing to customers, but this also saves you money on printing.
Discount Coupon: Adding a call to action on your printed postcards such as a discount coupon is ideal for motivating customers to try your products or services. Customers love the idea of savings; making it hard for them to resist discount coupons. Maximize the use of your postcards by telling customers to present the postcards to you in order to benefit from the discount.
Calendar: Keep your customers updated about your stores events by including an event calendar in your postcards. For example, you can highlight special events such as your stores anniversary, big sale, or other special events. Informing customers about special events with the use of calendars contributes to the success of your event.
Thank You Card: Aside from functioning as marketing tools, postcards are also effective vehicles of communication. Use postcards as thank you cards to show your gratitude toward your customers support. Showing your appreciation will make your customers feel that you value their contribution to your business.
Keeping these postcards printing ideas in mind helps you come up with postcards that work to your advantage. It would also be best to ensure the quality of your postcards by entrusting the printing job in the hands of a reputable online printing company.