Postganglionic Industry "arms Race" Played Beer And Acting "three"
After the Spring Festival, Beer Industry annual "arms race" immediately performed
, the smoke from the Qilu Ascension.
Recently, Qingdao Beer Wine Announced that 174 million investment to take over Baotu Spring Beer All options; almost the same time, Yanjing Beer Wine Results published in 2009, and announced that 1.2 billion bond financing for the five bases in Beijing, the 60 tonnes of capacity expansion; 8, China Resources Business Send notice said, had agreed to hold 51% owned subsidiary of China Resources Snow (China) spent 63 million yuan, from its joint venture partner China Resources Snow Binzhou Co., Ltd. acquired the remaining 10% stake in China Resources Snow completed Binzhou of Grand Unification . Since ancient times, is the strategic military
Shandong, because beer industry's impact and suddenly the Big Three smoke, smoke behind the tripod is the beer industry pattern. In 2009, China Resources Beer accounted for about 20% domestic market share, Tsingtao Brewery occupies about 14% domestic market share, compared with 12% of Yanjing beer.
The Big Three, the Yanjing Beer is relatively small, face the Tsingtao, the expansion of snow, New Year's Yanjing Brewery expansion, direct expansion of the existing production base, the production targets set at 500 million tons.
Qingdao Beer, Yanjing Beer and the north the south the first to launch the expansion signal, riveting enough to catch up, China Resources Snow King, which makes the highly competitive beer industry has been the competition more intense.
Baotu Spring Tsingtao beer after nearly a year of careful nurturing, the listed time is ripe, the Qingdao Beer Group is also to harmonize the relationship between property rights, to avoid contradictions. Last year in June, Qingdao Beer Group and Shandong Business Group signed an agreement to buy 250 million Baotu Spring beer brands, Sell Network and other intangible assets. Same year on July 27, Tsingtao Brewery and major shareholders signed the "Equity Trust Agreement", took over the operation of power Baotu Spring beer. As of December 31, 2009, pre-tax net profit of 1.53 million yuan Baotu Spring Brewery, the total assets of 21.49 million yuan, net assets of 9.55 million yuan.
A securities analyst said, Qingdao beer from the hands of major shareholders took over the Baotu Spring brand and marketing network sales channels, market share is to be considered. Currently, Tsingtao in Shandong market share of 50%, Tsingtao is proposed turning it into a regional monopoly. Once completed, Shandong market integration, profit improvement is considerable.
At the same time announced the acquisition of Qingdao Beer, Yanjing Beer rivals also announced on March 1 last year's performance. Yanjing Beer sales total 4.67 million tons, up 11.45 percent; a net profit of 630 million yuan, an increase of 36%.
To quickly catch up with China Resources Snow and Tsingtao Beer, Yanjing Beer also announced plans to issue 1.2 billion yuan of convertible bonds to raise funds for Beijing, Guangdong, Shanxi and five base expansion and to add liquidity, capacity about 600,000 tons.
"Policy is a good driver, and in fact China Resources Enterprise, retail and supermarket business has been steady growth is more focused on its core consumer business, an important basis. It's beer Wine Works better than the performance of the industry, sales growth in the first half of last year, up to twice the industry average, profit contribution during the more than Qi Cheng; another company to develop the supermarket business, there are fairly good growth, and further drive up profits. "In the flow of investment adviser industry researcher Li Xuerong that can be expected, the supermarket industry to expand in 2010, re-integration will be to develop the theme, the second and third tier cities the competition will also be in full swing.
Acquisition of Binzhou Co., Ltd. China Resources Snow, CRE bluntly, this is in line with its national expansion plans, and constantly expand the company Shandong market. At present, CR Snow already has included in Binzhou, Shandong, China Resources Snow Breweries, including 3.
China Resources Snow in the production and sales, net profit growth of Qingdao Beer, Yanjing created a great pressure; and foreign Budweiser InBev's sales of 500 million tons, and Tsingtao, Yanjing's sales share of the difference not.
Postganglionic Industry "arms Race" Played Beer And Acting "three"
By: qoqo
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