Power Packs For Portable Elecronics: Worldwide Forecasts, Applications And Chemistries

This report will also only look at the original equipment manufacturer (OEM) market

, and will not include the battery replacement market. The market figures presented in the following sections will be based on the cost of power packs to OEMs, not to the end users. In addition, the cost of a smart power pack is assumed to decline over time, and this decline will include battery cells, fuel cells and electronics. Price declines will vary from chemistry to chemistry and between various types of applications. The following sections of this report will present forecasts in units, dollars and pricing trends. They will be are broken down by chemistry and by end-use application. Before introducing the detailed forecasts, a section detailing some of the forecasting assumptions will be presented.

Forecasting Assumptions

With the addition of several new application categories, this years report will more accurately reflect recent changes in consumer preferences, technological advancements and migration among battery chemistries. Despite these changes, the projected growth in the portable power pack market through 2013 should be consistent with the numbers forecasted in the 2005 Power Pack report. The abundance of available data sources and the ability to quantify economic growth have allowed us to present a traditional forecasting model. As in our last report, with established products such as Li-ion, NiCd and NiMH batteries, it is relatively simple to quantify the current and past market sizes, and then make reasonable projections about their future growth and dynamics. However, for newer chemistries that are still in their growth phase, like Li-polymer, the forecasting techniques used will be different than those used for the established markets.

Fuel Cells will also be covered in this report. Fuel cells are an electrochemical technology still under commercial development, and their involvement in the portable electronics market is still in its infancy. There are several main hurdles to overcome before fuel cells become a replacement or alternative for traditional batteries, primarily; cell power management and the ability to scale down to a practical size and safety. In addition, government regulations are another factor that may slow down the introduction and commercialization of this technology. Therefore, although unit penetration of fuel cells is forecasted, pricing and dollar market values are not.

Executive Summary

Despite a number of signs indicating a possible global economic slowdown, the outlook for the Worldwide Power Pack market is expected to remain strong. According to the International Monetary Fund (IMF), the world economy is projected to grow by 4.9% in 2008, with some of the strongest growth coming from the Asian region. This growth will have a positive effect on the consumer market and will contribute to the expansion of the power pack market for 2008. Given this strong consumer demand, the Worldwide Power Pack market for portable electronics is projected to grow from 1.9 billion units in 2008 to 3.1 billion units in 2013, a compounded annual growth rate (CAGR) of 10.6%. The worldwide dollar market is expected to increase at a somewhat slower CAGR of 6.2%, growing from $7.9 billion in 2008 to $10.7 billion in 2013. Although the battery pack market is mature, and some segments have slowed, the industry as a whole is still strong and expanding. For the purpose of this report, the worldwide market includes three regions: North America, Europe and Asia. Overall, we expect steady growth for the portable battery pack market over the forecast period in each of these regions.

Our forecasts show that the rechargeable battery pack market will see substantial growth over the next several years. This growth will be in spite of the fact that the technology driving the development of portable electronic devices has far outpaced the technological development of batteries. In fact, it has been acknowledged that batteries are still the limiting factor in the development of newer and smaller technologies. This challenge has many research companies and manufacturers pushing to develop new technologies to better meet the increasing power demand of new devices. However, for the time being, Li-ion, Li-polymer, Nickel-Metal Hydride (NiMH) and Nickel-Cadmium (NiCd) will remain the four major chemistries that dominate the portable battery market. The market described in this report covers 14 key consumer electronics applications that use portable rechargeable battery packs. For the purpose of this report, when a battery is discussed, it refers to a battery pack. Since new technologies are under development, we will also include fuel cells in this report.

The 2008 Power Packs report will examine both 'smart' and 'dumb' batteries. Smart batteries will refer to batteries that include specific electronics within the battery pack for the purpose of safety and power management. Batteries that lack those electronics will be referred to as dumb batteries. NiCd batteries and a portion of NiMH batteries are considered dumb batteries. The remainder of the batteries are considered smart. As the prices of power packs decline, especially those with Li-ion batteries, manufacturers have found it to be more cost effective to introduce smart batteries to lower-end products that are more price sensitive. Since our last report in 2005, smart batteries have continued to aggressively penetrate the market. Smart power packs are expected to see a CAGR of 11.0%, increasing from 1.7 billion units in 2008 to 2.9 billion units in 2013. By 2013 smart power packs will increase from 93.7% to 95.6% of the total power pack market for portable devices.

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http://www.aarkstore.com/reports/Power-Packs-for-Portable-Elecronics-Worldwide-Forecasts-Applications-and-Chemistries-Sixth-Edition-8070.html

by: Aarkstore Enterprise

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