Prada History Review
Prada ---The world's fashion name is an Italian fashion brand designed by Mario Prada
. Prada specializes in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage (handbags) and hats,
sunglasses, etc.
The company was started by Prada Brothers (Italian "Fratelli Prada") and by Mario Prada as a leather goods shop in Milan, Italy. The logo for the label, the Prada silver-and black triangle, was not a design element as those on bags from other prominent luxury brands such Gucci or Giorgio Armani. Its appeal was its image of "anti-status" or "reverse snobbery."
At first Prada shop sold leather goods and imported steamer trunks and handbags from England. Thus Prada Fashion House began gaining reputation. As Mario Prada did not believe in positive women interaction within business, he prevented female family members from entering into his workshop.
Only after his death in the mid-1950s, it was Mario's daughter-in-law who in 1978 inherited the company which sales by the time were up to U.S. $450,000 and took the helm of Prada, managing it for almost twenty years (Mario's son took no interest in the business). Her own daughter, Miuccia Prada, joined the company in 1970. Thus Prada empire matriarchate began.
Miuccia began making waterproof backpacks and nylon totes. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks and became her first commercial hit. Miuccia Prada says she bases her decisions mostly on intuition. And her intuition helps her to stay entirely in charge of the companies creative decisions.
In 1977 Miuccia met Patrizio Bertelli, an italian entrepreneur who had begun his own leather goods business at the age of 17. Soon Bertelli joined the company. He advised Miuccia on better decisions for the Prada Fashion House. It was his advice to discontinue importing English goods and to change the existing luggage styles. Thus Miuccia followed the advices.
In 1984 the house of Prada began expansion across continental Europe by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City.
A shoes line was also released that year. In 1985 Miuccia released the classic Prada handbag which went on to become an overnight sensation. It was practical and fashionable, functional and sturdy.
In 1987, Miuccia and Bertelli married. Since then Miuccia's husband Bertelli became responsible for the commercial side of the products and the retail strategy.
Prada brand launched its women's ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow
belts.
Prada's Fashion House popularity skyrocketed the fashion world because of its clean lines, the House of Prada designs reflecting the feminine worker aesthetic, which made it quite unique in contrast to other fashion brands.
The signature Prada look fits luxurious fabrics in mostly black, browns, grays, greens, and creams to create simple, yet provocative styles. Without showing much of a body Prada clothes give absolute confidence.
Prada History Review
By: angelina
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