Preferential policies will affect the home appliance industry are 28 different patterns - bringing h

Preferential policies will affect the home appliance industry are 28 different patterns - bringing h

"Appliances to the countryside" and the export tax rebate policy will stimulate the two major home appliance industry downturn had changed the tide vitality, but also further intensified competition in home appliance industry. The home appliance business strategy and marketing strategy of different, but also determine its profitability and market share difference. Overall, the appliance industry appears divided, a "28" pattern.

Contrarian EADS were mixed differentiation under: strong better

Up by the export tax rebate rate and the "home appliances to the countryside," a comprehensive policy to promote two good boost, buck the trend this week, appliance plate strength. According to flush data trading platform, appliance plate posting gains last week, trading volume has been enlarged over the previous week, the internal plate contour stocks close mostly red.

While the overall EADS were mixed, but the section marked differentiation in individual stocks, the leading home appliance plate Aucma, 9 Yang stake in Qingdao Haier stocks rose more than 10% of the week,

Konka Zhou also rose more than 5%. However, Sichuan

Chang , Kelon Group, and weekly gain in shares of listed companies is still negative.

Policy constitutes a good home appliance industry, heavy

To save significantly by the impact of RMB appreciation slowing export growth, and stimulate the economy keeps growing landslide occurred, the management is to increase "capital growth" of the macro-control efforts, starting from November 1, some industry exports tax rate will further increase, while the home appliance industry is also where tax rates have increased by about 4? 8 percentage points. This is for the appliance industry, "Long drought every dew."

At the same time, after the Third Plenary Session of the Eleventh meeting also identified the main tone of the expansion of domestic demand, management hopes to expand domestic demand to drive economic growth. Shortly afterward, the Ministry of Finance, the Ministry of Commerce issued a "program of promotion of home appliances to the countryside", the implementation of the expansion to 14 provinces, cities, and rural areas in the original product

TV , Mobile , Refrigerator Based on the increase

Washing machine . For the good, household appliances manufacturers expressed their support, which stimulate the domestic market sales of household electrical appliance enterprises will play a significant role. According to preliminary Appliance Industry Association statistics show that in the previous home appliances to the countryside, each household electrical appliance enterprises total sales of 40 billion yuan. The successful firms such as Haier, Meiling, Sichuan Changhong,

Hisense , Konka and other enterprises more directly enjoy the "rural market quick start" the sweetness.

Policy is not good "rain equitably"

Although the "one by an expanding" policies for the appliance industry as a whole, is a significant positive, but for all enterprises within the industry, the impact varied.

First, from the industry as a whole, even though the "home appliances to the countryside" has been expanded, but the countryside way of view, still used in the form of government tendering. This also means that, in addition to a number of good quality, excellent brand of large household appliances enterprises, some

Small appliances Enterprises still can not enjoy substantive policy. This will form the brutal "28" pattern.

Consequences resulting directly or differentiation of growing home appliance industry, and even there the industry to re-integrate. Beijing Digital China Research Institute of appliances, principal analyst Jiang Peifeng predicted: "a large-scale integration of the growing home appliance industry. By 2015, only five Chinese home appliance brand." Now it seems the entire consumer electronics market is predicted to move in this step by step approach.

Second, from large household appliances enterprises own point of view, is not "rain equitably." Despite the well-known home appliance large enterprises will have a share, but this "Cup" size, still depends on its own business and marketing strategies. Haier, for example, the number of its products to achieve the comprehensive development of diversification. Color TV, phone, refrigerator, washing machine four products are covered, the range of preferential policies enjoyed by virtually expanded several times. Some large enterprises specializing in only one or two products, you have less than beneficial.

The same time, consumers buying a account, on the one hand depends on the brand and quality, on the other hand also depends on the company to develop marketing strategies, resorted to this means of various different, have the effect of naturally different.

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