Principal Elements of Web Design

The six basic elements of a good web design are: the simplicity

, the visual balance, the proportion, the contrast, the fluidity and the harmony.

Let's start with the first one. The simplicity is the most important principle when we talk about web design. After all, the World Wide Web wants to make things simpler and it also wants more accessible public information. Visitors should not struggle too hard in order to get to your website content. If possible try to use "three clicks rule", which means that no information should be more than three clicks away. If you hide the information from menu after menu, you will only frustrate your visitors or you will oblige them to move to something else (click, click, click, click, click, forget it!).

Another important principle of web designing is the visual balance. Each element of web design (pictures, texts, white spaces) has an optical influence. In print, this is called ink density. To create a balance from the beginning to the end, it is required that any Web page should have a header and footer section; this creates visual parts of your site and it makes it easier to navigate in. What's more, the colour shade should be the same. In addition to that, do not underestimate the value of white spaces. Many inexperienced designers feel the need to fill every pixel of information. Well this certainly is not the best method of communication.

The next element should be the proportion. For some reason, the human eye tends to favour the different proportions of length and width. It is more pleasing for the eye to view a rectangle in a proportion than a perfect square.

The contrast is very simple to explain: if you shout from the beginning, the public will cease to listen, but if you just whisper and suddenly shout really loudly, be sure someone will pay attention. Another mistake is to create very dense text documents ignoring the inclusion of white spaces; it makes the readers see a gray wall. Other advice would be to avoid using a single type of "treatment" for your text. For example: use either bold or italics but you are advised not to use both of them together.

Be careful also about the fluidity. The visitors tend to scan pages quickly first and then decide to read what interests them. The first looks are fixed on unusual forms and then the visitors begin to analyse the text. A good web page leads the visitor to the desired point.

Last, but not least, your site should be balanced. In other words, your pages need to compliment each other, to show that they belong together. You can do this keeping the same elements and the same structure on each page of the site

All the six principal elements of web design are equally important and complement one another. To create the desired experience for the visitors you are advised to maintain a balance of all these elements.

Principal Elements of Web Design

By: Anna Wilkinson

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