Printing Goes Mobile? A Primer On Mobile Marketing-aarkstore Enterprise Market
Printing Goes Mobile? A Primer on Mobile Marketing
A special report primer that sorts out the latest developments in the exciting area of mobile technologies and mobile marketing applications. The report provides an overview of the current hardware (i.e., smartphones), commonand uncommonmobile marketing strategies and initiatives, the outlook for mobile, some cutting-edge applications like augmented reality, and advice and recommendations for graphic communications companies and individuals.
Table of Contents :
Introduction
Background
The Spread of Applications
Implications for Graphic Communications
About the Present Report
How This Report Is Organized
For More Information
Section 1: What is Mobile?
Components of Mobile Marketing
Definitions
Hardware
Apple iPhone
RIM BlackBerry
Palm Phones
Google Android Phones
Other Terms
Smartphone
SMS
MMS
Shortcode
M-Commerce
Apps
Augmented Reality (AR)
Quick Response (QR)
Is There an App for That?
Onward
Section 2: Mobile Marketing Outlook
Mobile Advertising Spending
Mobile Search
Mobile TV and Movies
M-Commerce
Onward
Section 3: Mobile Applications
SMS/MMS Messaging
User Alerts
Mobile Web
Apps
Quick Response/Augmented Reality
Hyperlinking Print and Reality
Print: The Ultimate in Interactive Media
Enter QR
Other Emerging Technologies
Onward
Section 4: Conclusions, Recommendations, and Suggestions
Implications and Recommendations
For Magazine and Newspaper Publishers
For Book Publishers
For Commercial Printers
For Creatives
The Final Word
Appendix A: Resources
Organizations
Publications
Appendix B: Mobile Phones in the Third World
Table of Figures
Figure 1: Three Generations of iPhone
Figure 2: BlackBerry Curve 8900 Smartphone
Figure 3: The Palm Pre
Figure 4: HTC Dream (aka T-Mobile G1) Android-Based Smartphone
Figure 5: U.S. Mobile Advertising Spending, 2008-2013 ($ million)
Figure 6: U.S. Ad Spending on Mobile Search ($ million)
Figure 7: Select Purchases That U.S. Consumers Are Willing to Make Via Mobile Phone, April-May 2009
Figure 8: Types of Products that U.S. M-Commerce Users Have Purchased Via Mobile Phone, March 2009
Figure 9: Obstacles in the Way of Beginning/Expanding M-Commerce Initiatives According to U.S. Retailers, April 2009
Figure 10: SMS Text Alert from AT&T
Figure 11: CNN (left) and Wikipedia (right) Are Two Online Destinations that Have Special Mobile Landing Pages
Figure 12: Yahoo! Mobile
Figure 13: The AroundMe iPhone App Serves Up Google Ads by Search Category
Figure 14: QR Code from Dr. Joe Webbs Print09 Presentation
Figure 15: QR Code Generated via BeQRious.com
Figure 16: MIT Media Labs Sixth Sense Gestural Interface Turns Any Surface into an Interactive Computer Screen
Table of Tables
Table 1: U.S. Mobile Advertising Spending Share by Format, 2008-2013 (% of Total)
Table 2: U.S. Mobile Phone Users and iPhone Users Who recall Viewing Mobile Advertising, by Type, Q1 2009 (% of Respondents in Each Group)
For more information, please contact :
http://www.aarkstore.com/reports/Printing-Goes-Mobile-A-Primer-on-Mobile-Marketing-39346.html
by: aarkstore enterprise
HP Q5942A For Best Printing Technology Printing Continues To Go Green: An Updated Whattheythink Primer On Environmental Sustainability In T Family tour creates an ever green memory Canvas Photo Prints: Grab Basic Knowledge Before Approaching Any Printing Mart U.s. Commercial Printing Profits, 1995 To Q3-2009-aarkstore Enterprise Market Research Add Your Contribution To Environmental Health With Recycling Computers Best Practices For Transpromotional Printing-aarkstore Enterprise Market Research Muay Thai Training Programs In Phuket Flat Screen Computer Monitor - More Choices When Shopping Than Ever Before Phuket Muay Thai Training Programs- Learning An Art Of Self Defense Rechargeable Batteries and Charger Information How To Proofread Before Printing Some Steps To Set Up a Canon All-In-One Printer
Printing Goes Mobile? A Primer On Mobile Marketing-aarkstore Enterprise Market Anaheim