Printing Or Engraving On Promotional Pens: Which To Choose?

A promotional pen is something which a marketer will gift a customer to advertise their company or product

. Promotional pens come in many different shapes and sizes. Some customers prefer printed pens while others prefer engraved ones. Marketers will not be able to make a good choice unless they understand the differences between printed and engraved promotional pens.

Printing and Engraving Techniques

In order to differentiate between the printed and engraved pen, you need to know the process of each of these pens. The printing technique will use a stencil to transfer ink directly to a pen. This method is cost effective and all types of pens in various shapes can be printed easily. The fact that there are many colours available will attract most marketers into using printed pens for their promotional gifts. The only disadvantage to a printed pen is that over time and through lots of use, the colours and the lettering might fade, leaving the pen a normal boring one.

Engraving is done by a laser. The laser beam, equipped with intricate designs will burn or etch the surface of the pen permanently with the logo or artwork selected. Unlike the printed pen, an engraved pen will ensure that the logo or artwork does not disappear with time. If you are looking for personalised promotional pens, the engraved pen is the ideal choice.

Cost of the Pens

The cost of these pens irrespective of the type of printing or engraving will differ according to the pen make and the quantity purchased. If you buy in bulk it is guaranteed that the prices will be less than if only a handful were purchased. The best method of defining the cost of these pens is to go online and check out the range of prices available and select the most suitable one for your budget. However, keep in mind that most cheap pens will not be high in quality. Similarly, you should ensure that the quality of the pens is worth the money you paid for it. If not you will find yourself with pens which do not write well or are engraved or printed shoddily.

Choosing the Right One

The selection of the pens depends on the type of marketing and target audience. Engraved pens are used more often by business people while printed pens are used by just about everyone else. So, if your target audience is the general public, using printed pens for promotions should be the ideal choice. However, this predicament can be settled easily by obtaining professional assistance. There are many companies which help marketers decide on the best promotional gifts. These companies will inform you on the best choice of pens for your customers depending on your specifications and descriptions.

Now that you are aware of the differences between printed and engraved promotional pens and the cost which will be incurred for each type, you should be able to make a wise choice that will ensure the success of your promotional gift as well as making your customers happy.

by: Jim Gilbert

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