Printing and Publishing: How to choose colours for a website

. the graphics and logos of the site, and the content. However, colour too plays a very important part in the design of a website as it defines the mood and emotions of the visitor and reflects your identity and image branding.

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Colour can be classified as a form of symbolism. This is why we often say a person is green with envy or perhaps red with anger. Colours play a great deal in affecting us psychologically and can thus stimulate our appetite and also suppress it. There are strong colours like red and orange, and peaceful colours like green and blue. So depending on the mood and scheme of the website, colours have to be chosen wisely.

Modern computers are capable of displaying millions of colours on the screen. However, web design is limited to only 216 colours as Mac computers and PCs both use different colour palettes that are common to both. These 216 colours are considered to be web safe meaning that the web site colours look fairly consistent on different computers, be it Mac or PC, different operating systems and even different browsers like Internet Explorer and Mozilla.

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Choosing the correct colour scheme for your site can be selected from the various types of colour combinations there are. The monochromatic colour schemes use a single colour where different values of the chosen colour are used to create the feel of the different colours. These schemes are basically harmonious and peaceful as using a single colour creates unity and thus helps to create and tie things together. Visually appealing schemes created by using colours that are related, but not the same, are called analogous colour combinations. Examples of analogous colour schemes are a selection of blues and purples or of reds and oranges. While two colours can be used in an analogous colour scheme, one colour is usually used as the dominant colour in the website while the others are considered to be accents. Colours that are opposite are used for contrasting colour schemes that are complimentary and pleasing to the eye.

Printing and Publishing: How to choose colours for a website

By: Justin Brown

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