If your business has anything to do with the public
, reputation management should be part of your online considerations. The internet is a big place, and bad news spreads fast. The good news is that all time you spend on proactive reputation management can assist your sites search engine optimisation.
Proactive reputation management is about taking control of the top ten spots in the SERPs for your business and brand keywords. This is in sharp contrast with reactive reputation management, which involves reacting to bad news on detection and then trying to stem the damage. By confronting reputation management as an issue before anything happens, youre in a better position should negative press ever emerge about your business.
Business owners, particularly those who own a small business, often leave their reputation management in the reactionary stage. This is because being proactive takes time. Taking time out to research and then participate in the right social media networks, interact with industry bloggers and answer reviews is something not every business can afford or so they may think.
Proactive reputation management becomes more affordable if the net benefits are taken into account. With every page you develop to control your reputation, youre opening up a new avenue for inbound links. Many of the avenues a business might take in the interests of building their reputation result in links for the home site. Those that dont offer links still spread the business keywords around the net. The ultimate outcome is a furthering of the business SEO campaign.
A little bit of effort is necessary to ensure this benefit. Website optimisation should be taken into account in your reputation management plan, and the proper keywords used when building social media profiles and so on. Talk to our consultants at SEO Consult about integrating reputation management and SEO.