Proactive and Reactive Reputation Management: Brandrevitalize
Proactive and Reactive Reputation Management: Brandrevitalize
Online reputation management should not be taken for granted by any online businesses. Online reputation management (ORM) by definition is a number of strategies and methodologies that when done effectively, help promote a positive online presence for a company. According to BrandRevitalize, ORM has two branches, Proactive and Reactive. Both branches ensure online actions are controlled and monitored for a pleasant virtual landscape.
Reactive Reputation Management
Reactive reputation management is recommended for companies that have an existing complaint online and want to get rid of it.
Generally, Reactive Reputation Management includes the following:
1. Monitoring of online conversations about your brand.
2. Responding to client's complaint or praise
3. Frequent online trend reportage to make sure marketing and optimization initiatives are not left behind.
Businesses that took time to do Proactive Reputation Campaign on their online brand are more protected from reputation erosion than those businesses that did not even take time to build a solid wall that will shield their google image from customer complaints.
Proactive Reputation Management
Smart business owners make sure that their online brands are secured and well protected should a reputation attack happens. Proactive reputation management is all about shielding your online brand and your google image from all kinds of reputation attack.
Proactive Reputation Management usually includes the following:
1. Social media optimization
2. Blogging
3. Creation of mini-sites
4. Search Engine Optimization
5. Article Marketing
By combining all the above strategies with constant brand monitoring, companies need not worry about reputation attacks.
All the above methodologies will enhance the brand of a company, making it active and approachable in the digital world. Aside from a guarded reputation, the goal of a Proactive Reputation campaign is to make business owners become thought leaders in their own industry. By actively reaching out to people, sharing informative advices, business owners are strengthening the credibility of their business.
Starting a Proactive or a Reactive Reputation can surely enhance your client retention initiatives. BrandRevitalize guarantees a clean google image as well as burial of complaints in a calculated period of time. Visit them to recover from reputation attacks.