Product Design

Innovation is a "vital ingredient of business success."2 This is why

, in most companies, product design is very important. Product design is the "efficient and effective generation and development of ideas through a process that leads to new products." It is different from industrial design because the latter usually deals with craft design and mass production of goods. Product design is used in areas that are concerned with furniture, electronics, lighting, tools, toys, and general everyday objects.1 A broad approach is involved in the design and making of new products.3 Product design is not for those products that already exist. Rather, it is for those that are still under the process of development or those that are still in the form of ideas. Product design helps developers to determine potential products that can be successfully used in businesses.4 Knowledge in the process of manufacturing a product in necessary.6 This is important especially now that there is a lot of pressure to innovate. Product development times have been reduced by CAD, rapid prototyping, tooling, and other similar technologies.2

You must consider questions such as "What type of innovation, in general, is best suited to the company?" There are a lot of considerations. Will it help if you introduce reduced-price products by cutting costs of production? Or should you introduce enhanced-value products by improving styling or using new materials? Do you need to introduce extensions to an existing product line?2 Products change as time passes. An example is the bicycle. Throughout the years, the bicycle underwent a lot of modifications and enhancements as people develop new innovative designs for it. Another example is the mobile phone, whose appearance and functions continually change through time.5 Innovation is sometimes very risky. New proposed products might not become successful in business and thus may result to some loss for a company. On the other hand, if a new proposed product becomes successful, then this means a lot of gains for a company.2

Product Development Methodology

The following is a methodology that product designers follow:1

Initial stage Idea generation

Need-based generation

Mid stage Design solutions

Production

Final stage: Marketing

We derive ideas from our imagination, from observation, or from research. We also innovate when the need to do it arises, such as when we are searching for a solution to a problem, when we need to keep up to a popular trend, or when we need a product to perform a specific task. Product designers respond to user needs. After the production of a design solution, which involves fabrication and manufacturing of the design, the product will be ready for marketing, which is selling the product. Marketing is either client-based or user-based. The difference lies in who sells the product to customers. In a client-based marketing, a designer sells a design to a client who manufactures it and then sells the manufactured product to a customer. On a user-based marketing, a designer develops a design, manufactures it, and then sells it to a customer.1

Product Design

By: Chris Ruga

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