Professional Social Networking Happens On- and Off-line

It is always better to have an introduction to a potential client from a trusted

connection than attempt business with complete stranger through cold calls and whether this is achieved through online networking sites or at networking events is neither here nor there. Most important, is that when a client is introduced via an online recommendation, it is converted into an off-line meeting in which the connection can be built upon and their full attention held; resulting in a fruitful working relationship.

Professional Social Networking Happens On- and Off-line

By: Jane Arbour

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