Professionalism In The Dentistry Field Is The Brand Maker In Todays World Of Professional Medicin

Business dynamics are catching up with virtually every profession on the planet

. As the world of business evolves and differentiates, a more conscious consumer has arisen to take their rightful place in the decision making arena. Prior times occasioned a more conservative approach to consumer standards as most consumers tended to trust brands and maintain loyalty. This has changed.

The health care sector is perhaps one of the sectors playing catch up as far as adopting best business practice is concerned. One sub sector that needs this most is the dentistry sub sector. This profession happens to deal with clients in an up close and personal manner and as such has a great responsibility in managing its image.

One of the key drivers towards adopting best practice in the dental sector is for the dental professional to stop seeing the profession as part of the health care sector and begin to perceive it as part of the broader service provision industry. As such, the dental professional is not only competing with fellow dentists and health care professionals but with virtually every service provider on this planet.

@Professionalism is perhaps the single most important benchmark for best practice in the service industry. The dental service provider (no longer called a dentist, which is simply a term defining their profession) has to embrace professionalism in their approach to their dental profession in order to succeed. A dentist in Bartlett TN, for example, has to contend not only with other dentists in Bartlett but with other service providers in the area.

Essentially, in this case, the dentist Bartlett scenario plays out in a much broader arena than perhaps is perceived by many dentists in the area. Professionalism therefore must be interwoven and systemized in the practice as a matter of course and consequence to ensure the brand retains its value and maintains a positive image.

by: Loretta John

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