Promoting Your Website With Article Writing

Promoting your website is perhaps the most important thing you can do in your internet marketing efforts

. Simply put, your site needs traffic. It also needs backlinks. Writing articles, therefore, can serve both purposes and kill two birds with one stone.

The basic strategy with article writing uses article directories and quality content. High search engine ranking article directories, publish written content from a variety of authors and marketers.

If you publish an article on relevant directories, you'll be able to write what is called a resource box. This box can contain information about yourself and what your website is all about in addition to an actual backlink to your site. Some article directories will also allow you to embed a live link into the main text. This can sometimes mean more traffic as people will click on targeted links from the main article body.

When your article is published, your backlink is also published whether it is in the main body or in the resource box. However, you have a chance to get more exposure to your site when advertisers pick up your article and use it in one of their own newsletters or websites.

These advertisers are obligated to post the same backlink to your site, which means that you build your off-page SEO strategy in this way. If you are allowed to add anchor text to the articles try to include your keywords and phrases into the piece.

In addition, the articles that you submit to article directories do get fresh search engine traffic. As your article is read more and more, an increasing number of people have a chance to visit your own website through the article's resource box.

What all of this means is that you have plenty of chances to build your website and generate income from it. Each time a fresh prospect or lead gets to your site, you can convert that lead into a paying customer. All things considered, article writing does pay off in the long run and is an excellent free way to advertise your website.

Just make sure that the article is interesting and not too long. You should also include the keywords and phrases you want to rank for in the main heading and body of the article. If the directory or submission service is worth anything then your article can be found high up in the search engine positions for these keywords.

Finally, always try to submit at least one article per month as this builds your credibility and content across the web. If you are seen as an expert in your chosen field, people will trust you and may buy from you.

by: Andrew Long

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