Link baiting is a simple yet effective link building strategy
. Its effectiveness lies in the fact that it is a natural link building technique that depends on quality content to persuade others to link to your page. Articles that are informative, interesting or controversial are most likely to be linked to and are hence apt baits. The page that you use as bait should link directly to your main webpage that you wish to publicize.
There are other means of link baiting such as newsletters, photographs, free online games, teasers and free applications, tools that are useful for internet users. Link baiting is a type of indirect way of link building, and that is one of the contributing factors to its effectiveness. The success of a link bait depends on the quality of its content, and if you are uncertain of what to write about you can approach a professional content writer for quality content and fresh ideas.
The first step to link baiting would be to identify what your customers need. Once you have identified what will best lure them the next step would be to ensure that your idea is fresh and not already out there. The whole point of baiting is to build natural links through interesting content; hence it is vital that you do considerable research on whether your idea is going to stand out or not. Try to make the content as interesting and as believable as possible by adding references and facts from popular sources. Finally you need to publish your bait so that it starts getting noticed and gives you good results.
The highlight of link baiting is that you acquire one way inbound links that are relevant and this will reflect on your search engine ranking, giving your site the page rank enhancement it needs. Link baiting requires some experience in writing and creativity as well to come up with a distinct topic. There are many SEO professionals offering quality link baiting services and they will be able to produce immediate results because of their expertise in providing such services.