Promotional Merchandise Options for Successful Promotions

Promotional merchandise isn't a new thing: what is new

, though, is the variety of options a company has these days when it chooses to promote a product or brand by using bespoke kit. Alongside the traditional promo items like pens, paper weights and branded glass ware, firms are now able to order high quality promotional bags, promotional clothing and even promotional baby wear.

The word on the street, promotion wise, is that customers are more likely to respond well to a marketing message if it's couched in reliable terms. What that means, really, is that promotional merchandise only really works properly if the merchandise itself is of a quality that potential buyers can believe in. Even the old standby promo pen is no longer the use once and chuck throwaway item it used to be: the pens companies are able to order emblazoned with their names, logos or messages are of high quality and come in a variety of styles and intended uses.

Promotional bags are particularly useful, for the new promotional games companies are now playing. A bag is a good size for a name or message to be printed on; it's used on a daily basis; and it's very visible to people other than the bag user or owner. This is promotional merchandise that really "works" for the company giving it out, in the true sense of the word the bags are actively conveying a message wherever they go, ensuring the company name, logo or profile remains highly visible in the eyes of clients and customers.

Promotional bags come in all shapes and sizes from the "classic" jute bag (similar to those long life bags one sees in super market chains), which can be screen printed with messages, images and so on; to full on high quality rucksacks, designed to last and provide daily use for their receivers. The bags, more than anything else in the normal range of products, mark the change promotional merchandise has undergone in the last few years: looking at any modern promotional bags, one would be forgiven for assuming they have been bought from a store for a particular purpose, rather than received as a free gift from a company of some sort.

Companies have realised that cheap or misguided promotional items don't just do nothing to enhance their image, in the eyes of customers and clients they can be actively damaging to a reputation. Consider this: a company gives out tacky promo bags, which fall apart after a couple of uses. Every single customer who has had to stand in the middle of a busy street while their poor quality bag falls to pieces in their hand; every person who's had to crawl around the night bus on their hands and knees trying to retrieve all the stuff that breaking bag has set free these people are going to transfer their opinion of the bag to their feelings about the company that provided it. Cheap promotional merchandise makes people think that the company giving it out is also cheap. And so modern promotional bags, good quality and long lasting, have taken over giving customers and clients the feeling that the company they came from pays attention to detail.

Promotional Merchandise Options for Successful Promotions

By: BPMA Sourcing

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