Promotional Mugs, the tried and tested promo gift

Promotional mugs, the tried and tested promotional item.

For decades people have been using promotional mugs and cups to spread their company's image.

Promotional mugs truly are a fantastic advertising idea and with so many companies using incentive gifts and premiums to their staff this has never been a better time to use mugs to promote your business.

Cheap advertising of your business is highly effective for branding awareness simply because people are carrying around your mug with a printed message or logo, even a website if your business is primarily online, Meaning for a very small initial outlay your logo can be promoted for years into the future.

My cupboards are loaded up with different mugs from different companies such as Cole's, Abi Group, Betta electrical and also a mug from Naidoc week 2008, And I keep all of them to aid with my caffeine intake! Meaning every time I make a cuppa I am advertising other people's companies or business ventures.

Some key things to remember when purchasing these fantastic drink ware items:

They might be a great promotional item but are they actually manufactured correctly with hard baked printing and proper kiln fired materials? Some promotional mugs are manufactured using cheaper specifications and do not last as long as a correctly manufactured mug.

What will the print look like? Will the print show through porcelain material and fade away or is it high quality print that is guaranteed to not fade in a week!

Choose a size carefully, dozens of shapes and sizes targeted at your chosen audience. Funky shaped mugs are great but can be expensive to freight, some companies also manufacture special mugs that look great but are easy to ship to you, this cuts costs and allows you to spend that extra money on branding and customisation of your logo or message.

Allow a good amount of time for the manufacturer to get everything perfect and delivered to your door.

Rush orders usually turn around in 2 weeks for promotional mugs but its a good idea to allow extra time for shipping delays etc. As most promotional supplier can't be held liable for a couriers delay.

Avoid buying these promotional mugs from Chinese mass producers, you have no comeback if something was to go horribly wrong, the supplier could run off with your money and what guarantee have you got? Whereas a Local supplier usually has strict guidelines enforced by government agencies and ethical trade departments.

Promotional Mugs, the tried and tested promo gift

By: Christopher Trembath

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