Promotional Tote Bags: Advertisement For Life

Promotional products are a great way to get a companys name out in the open

. Many times these products are distributed in lieu of a business card and only have a mediocre or slightly better effective than other company items.

Promotional tote bags are a prime example of ingenious advertising that doesnt come with a whole lot of strings attached. Tote bags can be customized in a number of ways including colors and logos. This seems to be the smartest advertising solution that has come along in a number of years.

Customized tote bags are a very advantageous weapon to have in ones repertoire. These items pack so much bang for their buck that its absurd to not even consider them as a promotional item. Here are the facts: customized totes can carry a company logo, phone number, and any other vital information the consumer needs. All this in a much larger and easily readable font than a business card could accommodate.

Tote bags provide a company with all the benefits of a billboard (and more) at a cost comparable to that of a business card. In many companies word of mouth advertising is a freebie that gets them not only repeat business, but new traffic as well. The promotional tote bag works in the exact same way.

Customized tote bags provide a company with a means of advertising that might otherwise be inaccessible due to cost or lack of options. Once a client receives the tote, they will most likely remember the company. Tote bags are often referred to as a bag for life because they are durable. Durability is a trait that even the most successful CEOs know and are friends with.

Tote bags just as an item themselves can help promote a company through silent advertising, the consumer need only carry it for others to see the name and phone number imprinted on the bag. As a promotional item, tote bags are ahead of their time.

Promotional tote bags are often filled with vital information that a consumer should know about the company such as a pamphlet, leaflet, flyer, or even other promotional items like key chains and bottle openers. Give away any one of these items alone without a bag and a company can suffer a great loss. Companies often throw flyers or leaflets in the parking lot at malls or major retailers; sadly, over 70% of these papers will end up on the ground or the wastebasket. This makes the company look wasteful and inexperienced in the ways of advertising.

Promotional products should be coupled or bundled together in order to send a more definitive message to the consumer: we are listening to what our clients have to say. A consumer that goes home with a bag, a key chain, a pen, a flyer, and a business card is more likely to keep any combination of those items. The pen will find its way atop the consumers desk next to the phone for messages, earning the company a well remembered spot in their lives the next time they need services.

by: Rajkumar Jonnala

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