Proper Content For a Sellable Website Homepage
Proper Content For a Sellable Website Homepage
First of all, you need to ask yourself why you are creating a website. What are you hoping to gain or benefit from it? Most sites are created to make money. If this is your case, then you need to determine how you are going to make that a reality.
Are you going to make money through a service you offer or products you are going to sell? Making money through a service you offer is web design, ghostwriting, proofreading, virtual assistant, and the like.
You have skills in a particular area and you are going to make money offering a service. So, what do you think needs to be included on your homepage? What about a welcome message? Remember this as you contemplate..."First impressions are important."
On a website, first impressions are everything! You need to grab your reader's attention with the home page to get them to seek further what your site is all about. You want them to hopefully, stay on your site. And thus, land on the sell page, and of course purchase your services.
So, what do you need in order to motivate your reader into finding out more and to purchase your services?
Well for starters, many people think that a web design is more important than the content. Nothing can be further from the truth. The content on a web page speaks volumes. People are searching for information...meaning letters put together to form sentences and paragraphs. This content must be simple and to the point. Most often, a person won't remain on a site where you have to translate fancy long words into understandable English. Simple and short paragraphs are key.
A landing homepage will need the main facts of what the website is all about and to further contain additional pages that are incorporated and structured around that home page. So, you want to include just the main points, it's important to not go into great detail on the main page of your site. You want the reader to click through onto your other pages, get them on your sales page, and finally, entice them into a call of action to purchase.
What exactly should I include on my homepage?
* A brief summary on the kind of services you offer, remember, don't go into great detail
* A frequently asked questions link that leads to the answers you provide
* A testimonials link that leads to what people are saying about your services (if available)
* Contact information, usually a working email address where you can be contacted
* Site map link that leads to the various pages throughout your site
* Main menu list, this list includes the names of the various main pages of your site and is often located either in the upper right or left corner.
A Few Highlights
1. Don't include any pricing information on your homepage, make an additional "pricing info" page
2. Determine if you are going to offer advertising space and include something or the text "Advertise Here" in a specific area where the ads will be located. Make a separate page that includes headings of the ad options and pricing.
3. Include a links page where you will list various websites that have exchanged links with your site. This will also warrant a "link to us" page where you will include a text link option as well as graphics for your site. (banner or a button)
4. Name your website according to what key phrases you would like to be highly ranked for. You will also need a description in you code and keywords as well. This helps you get indexed with the major search engines.
One final thought: Always proofread your website content. There is nothing worse than a site with a lot of typos and poor grammar. You want a professional, well-written, and search engine friendly website.
Article Written By Tammy Embrich
Tammy has been successful in the work at home industry for 4 years now. She
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