Protect Your Brand Name Through Trademark Protection
A trademark refers to any name, word, design, symbol or any other combination used in business
, trade and commerce to distinguish goods and products of a selected manufacturer. Simply put, trademark means the brand name. This is what gives a particular company or business its identity and relates to its brand equity. As a result, any violation of trademark leads to dire circumstances, such as loss of brand image, customer dissatisfaction, loss of reputation and finally, it affects the revenue. With the advent online trade and commerce today, it has become very easy for misleading groups or parties to act in such a way that would tarnish a brands reputation.
Combating Trademark Violation
Keeping all the above-mentioned aspects in mind it is essential for any brand to resort to efficient
trademark protection solutions that are available today. The modern day service providers help their clients and other users to locate any sort of infringement that takes place against the enterprises brand. Through an innovative mix of software and solution partners, these companies enable you to take apt action against the perpetrators. Services offered by these companies are listed below-
* Conducting Test Buys
* Automatically sending Cease &Desist Letters
* Automatic Auction Shutdowns
* Identify Minimum Advertised Price Violations
As the counterfeit industrys global turnover exceeds $ 60 US billion, organizations are struggling with job cuts and other forms of economic losses. Hence, it is imperative that every company needs to monitor their trademark information and take actions for
online fraud detection. It is essential to put a case management system in place that follows every violation right to the stage of possible litigation. Service providers of trademark protection solutions assist companies by setting up a rigid case against the violators by maintaining the following steps:-
* Maintaining evidence
* Taking a Snapshot of the product
* Listing with Time/Date Stamp
* Connecting the dots with relevant reporting
* Exporting to external systems for deeper analysis
Majority of organizations have realized that the internet apart from its advantages is also instrumental in promoting trademark violation. There are people and groups who use internet as the medium to sell counterfeits and other grey market goods and products. In the high-tech sector, for instance, remarking is a common process for selling faulty products. Today eminent companies with their solutions and services, helps you to
prevent internet fraud. The features of such solutions include the following:-
* Improved SaaS-based
anti-counterfeiting software solution
* Advanced search capabilities, which monitors the Internet daily.
* Application of human intelligence to further assure data integrity
* Prioritization for suspects based on client criteria
Your companys or brands trademark is an asset that you possess. It gives your company its own identity, resulting in mileage and revenues. In order to make a permanent end to trademark violation, adopt the correct solution today.
by: Gladeyas
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