Proven Web Site Traffic Builders Even an Internet Novice Can Implement by:Marty Dickinson

As an Internet advisor, planner and designer for over fourteen years

, one thing that causes the greatest unease among my small business clients is the concern that building Web site traffic will be too difficult, especially as there are more and more Web sites competing for customers and traffic building methods are becoming increasingly complicated.

If you have the same concerns, my recommendation is to begin where you feel at ease, and branch out from there. There are a number of activities you can start with to increase your Web site traffic that dont require any Internet knowledge at all. Here are 3 ideas:

1. Spread the Word. Tell the world about your Web site. Strangely, people seem to overlook this easy yet powerful resource. Perhaps they think that their Web site is too simple compared to some of the more extensive sites they have seen. Others just disregard this valuable source of information for people interested in learning about your product or service. Be proud of your Web site and let every person you talk to know why they should visit it.

2. T-Shirts. Display your Web site address in a bright color on a black t-shirt. Before discovering this strategy, I would wear a suit at any speaking engagement or seminar I would attend. Now, I have a stylish long sleeve shirt with my HereNextYear logo embroidered on the left front. Also, www.HereNextYear.com displays along the back collar of the shirt. If I am attending a workshop or seminar, I plan to sit front and middle. When I do, someone always comes up to me during the break to ask me about my business.

This is not an area to try to save money. It can be some of the most impressive focused PR you can spend money on. Buy a high quality shirt and have it professionally embroidered with your logo. It is one of the best expenditures you will ever make to spread the word about your Web site and build traffic.

3. Freebies. Give pencils, magnets, bumper stickers or other freebie gifts to anyone you see. The goal is to give something related to your Web site. Hairdressers might give away combs, and dentists, toothbrushes. Keep in mind that what you want to do is to give away something that will constantly remind your future clients about your business. Therefore, dont forget to include your Web site address on every one of those freebies.

4. Business Cards. Most business owners are familiar with business cards and probably exchange them with other people all the time. That traditional use is not the purpose of these business cards, instead, I suggest you create cards that do nothing but direct your potential clients to your Web Site. An excellent way to do this is to create a free report with valuable information for your customers. Print an advertisement for your report on your business card, making sure that the Web site address to visit to receive it is clearly displayed. Then, give a card to everyone you meet and tack it up on every public bulletin board you see.

There are so many activities a business owner can engage to build traffic to their Web site, and some of them take a lot of time and expertise. But keep in mind that many of the tried and true promotional strategies that people have been using for years are equally effective to build traffic to your Web site. Word of mouth and personal publicity will always be one of the best advertisements for your Web site, and the good news is that it is a simple strategy you can begin immediately.

About the author

Marty Dickinson is the founder of HereNextYear.com which has assisted small business founders on the Internet for over 10 years. He is also the author of Web Marketing All In One Reference For Dummies. To learn even more Web site traffic builders that you can start using immediately, get your free report: 101 Ways to Get More Web Site Traffic by visiting www.101TrafficMethods.com

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