Psychological Colour Meanings
Psychological Colour Meanings
Psychological Colour Meanings
Choosing the most appropriate and effective colour is an essential and highly important design process for your website and its graphics. Traffic to your website will be met and struck instantly by colours and graphics way before any content is taken in.
Colours are used in website design and graphic design in a number of different ways. Colours can be used to impress, emphasize, symbolize or highlight backgrounds, navigation strips, logos, text description and generally put across the image and outline of your site.
Colours have strong psychological impacts on humans, they are attributes of eyes, but are a result of the chemistry in our mind. Colors are perceived though our pupils and the effect that we see is part of a process with associated nerves to the brain neurons.
Colours influence people through psychological changes and are associated with certain feelings and meanings. Colours represent cultural, social customs and emotional values. The use of colour in the arts, printing, designing, websites, graphics, etc is a crucial and very influential element of design.
It's so influential to your customers because if your colour combinations are wrong you're sending out the wrong impression, wrong sales pitch and wrong image about your company. You are actually pushing people away rather than attracting them with your bad colour vibes!!
We've outlined some colours and their meaning to help you choose the appropriate colours for your website and in turn give the right impression about your company and brand.
Red: Red is a colour of intensity, stimulants, love, gaudiness, blood, war, excitement, speed, heat, leadership, masculinity, power, passion, strength, energy, financial loss, Danger, fire, radicalism, aggression, stop, anger, and revolution.
Blue: Blue is a colour of peace, unity, harmony, depression, coldness, ice, tackiness, winter tranquility, calmness, coolness, confidence, water, ice, loyalty, conservatism, dependability, cleanliness, technology, winter, idealism, and obscenity.
White: White a colour of peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, reverence, purity, coldness, surrender, cowardice, and fearfulness.
Black: Black is a colour of power, sophistication, Evil, death, fear, anonymity, anger, sadness, mystery, formality, elegance, wealth, style, remorse, mourning, and unhappiness.
Green: Green is a colour of nature, spring, good luck, illness, greed, vigor, generosity, go, grass, wealth, money, fertility, youth, environment, envy, misfortune, jealousy, aggression, and inexperience.
Purple: Purple is a colour of spirituality, royalty, nobility, enlightenment, sensuality, creativity, wealth, gaudiness, ceremony, mystery, wisdom, mourning, profanity, exaggeration, confusion, arrogance, and flamboyance.
Brown: Brown is a colour of richness, stability, anachronism, dirt, dullness, filth, heaviness, poverty, roughness tradition, calm, depth, natural organisms, and nature.
Yellow: Yellow is the colour of joy, happiness, optimism, idealism, gold, summer, hope, air, sunlight, hazards, dishonesty, avarice, weakness, cowardice, and illness.
Orange: Orange is a colour of energy, flamboyance, playfulness, balance, heat, fire, enthusiasm, overemotional, warning, danger, fire, aggression, arrogance, flamboyance, and gaudiness.
Choosing the right colour for your website might sound simple but it's actually quite a skill that graphic designers obviously learn how to perfect. Selecting the best ones for your business is an expertise that Logotastic graphic designers have got down to a tee. If you think you might need some help with logo or graphic design for your company then please give us a call on 01628 634066
TheLogotastic Logo Design service provides professional logo designat affordable rates. Making greatlogo designaccessible for businesses of all shapes and sizes. If you are interested in reading more articles like this one from the Logotastic team then visit us at www.logotastic.co.uk/blog
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