Psychology Of Colors In Logo Design

Colors play an important role in logo design

Colors play an important role in logo design. They symbolize the character and manifestation of an entity. That is why it is imperative to use the right color for the right corporate entity. But each color holds a different meaning hence they are usually used in logos to convey particular messages.

Colors are very much related to the human psychology and have different effects on the human mind. This is why it is necessary to understand the psychology of colors before using them in logos. So the next time you are looking or designing logos, be sure to understand the message behind the colors used in them. Following are the meanings of different colors:

Red symbolizes action, confidence, courage, vitality. It evokes aggressiveness, passion, strength and vitality in a corporate entity.

Pink induces femininity, innocence, softness and health. It symbolizes love and beauty and because of its soft nature, it is used in spa, health care and cosmetic logos.

Yellow symbolizes: wisdom, joy, happiness, intellectual energy. It is also said that yellow increases human appetite, hence it is found on fast food restaurant logos.

Green represents life, nature, fertility and well being. Because of its calming and refreshing color, it is seen in healthcare, construction, real estate and golf logos.

Blue signifies authority, dignity, faithfulness and security. It is one of the widely used colors in logo design.

White is the universally accepted color of peace and calm. It symbolizes purity, simplicity and refinement. White is often used as text because it is clearly visible on other bright colors.

Black is one of the powerful colors that represent authority, courage, sophistication and style. It is broadly used in almost all types of logos for its simplicity and refinement.

by: Marie Christine

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