Push Notifications And The Way They Support?
Have you ever wanted to get in contact with your consumers pronto since you had a minimal period deal for them
? Using specials to attract current and new clients is a tried and tested advertising approach; however, the method loses steam quickly when you count on traditional marketing like print and television.
Broadcasting is simply too costly for small organizations while flyers are often discarded without a second glance and there is no way to control the reach of newspaper advertisements. So, should you just overlook all about using discounts and special deals to drive traffic and revenue into your enterprise?
NO, since there is an powerful solution designed to suit the advertising and marketing desires of small and mid-sized organizations that allows you to stay attached with your clients.
Push notifications to the rescue!
Mobile marketing and advertising has constructed somewhat of a revolution in the world of commerce. Everybody from multinationals to the store around the corner is using mobile apps to keep linked with their consumers. These apps are affordable, effective, offer a direct line of communication with your clients and above all they allow for specific advertising and marketing.
Now one of the factors in a well made mobile application is push notifications. Like in the custom applications constructed by ImIn Marketer that come with an inbuilt characteristic which allows the business owner to send out these SMS-like messages at whim without incurring any cost.
Why use push notifications?
For one, push notifications deal the fastest and most dependable way to communicate with your customers. If you need to deliver a piece of breaking news, whether it is about a one day only discount offer, or just a basic reminder to come back, push notifications get the job done.
Centered advertising: These messages are not randomly sent out and can only be received by individuals who decide to download your software. This means that the advertising is not only consensual and extremely specific but also you can track the performance of your messages.
Local advertising: Unlike newspaper ads and flyers which often get distributed outside your area of corporate, push notifications can be used to put a local marketing and advertising flavor into your marketing campaign.
All the bells and whistles: Because push notifications dont have to look like sterile text messages, they can be used for a myriad of purposes, from getting the news out about an interesting offer to letting your consumers know about a new service or product. Needless to say, the visual richness of the media will be sure that your clients remember your messages and act on them.
You are permanently in your clients life: Once downloaded, an software functions even when it is not being actively used. So, even when your clients dont have your application open, your push notifications will still get to them.
When using an application from an industry leader like ImIn Marketer, you can be sure that you are providing value added service to your clients with the range of features, while keeping communication lines open.
Still not convinced? Look at some startling numbers and bare facts about push notifications
Easy to use: Push notifications are easy to send out and have a more correct reach than any other form of communication including emails, flyers, direct mail and even SMSs
Cost effective: These messages are very much more economical than SMS and despite being rich advertising there is no extra cost to the recipient for viewing the message like in case of an MMS.
Consensual hence not regulated: Because push notifications are only sent out to users who download your application; this is permission based advertising and unlike phone calls and SMSs, they are not regulated by FTC or FCC.
Customer engagement: Push notifications indicate a fabulous way to keep your customers engaged and informed. You can guide your customers to your place of business or even your website through these messages, raising both online and offline footfall.
No specialized expertise required: With an app from ImIn Marketer, sending out push notifications only entails clicking on a few buttons. Because they offer a marketer- friendly interface, you can send your messages out in a matter of minutes without any IT skills.
In the end, with an open rate of over 97%, no other form of client communication comes even close to delivering the results that you can get from push notifications. The best part is that these messages get acted on within 60 minutes of receipt; this means that push notifications are not a passive form of advertising, rather they involve current marketing that can get tangible outcomes, instantly.
So, why would you want to stick with the meager 5% and 1% response rate of email and direct mail marketing, when you can cash in on the increasing popularity of cellular devices with push notifications?
by: Lee Janos
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