Put These 5 Key Elements in Your Product Launch Marketing Plan

There are plenty of people out there who want to tell you how your product launch marketing plan should be

. Most of them want you to pay them money. They want you to hire them to launch your product. Here are 5 key elements that should be included in any product launch marketing plan. Make sure they are or you will live to regret it.

The 5 key elements of any product launch marketing plan

1. First and foremost, the pre-launch plan identifies the target market accurately. It shouldn't just zone in on your potential buyers. It should identify them in the same way that a sniper aims at his target using a laser site. Marketing a crochet craft business program to out-of-work steelworkers is a waste of time.

2. The pre-launch plan has to include a compelling offer with killer bonuses that add value to the overall package. Just loading it down with off the shelf re-purposed PLR products won't cut the mustard.

3. The pre-launch plan must craft an effective launch story. By effective, I mean it must include a message that will resonate with your core buyers. It won't just tell them about your product's features. It'll go on to explain the advantages and most importantly the benefits. Not once, but several times using a series of relevant real life examples that always link back to the critical pain or frustration being felt by your core market. This message needs to be clear, concise and benefit-rich.

4. The pre-launch plan should lay out a sequence of rapport building, confidence boosting events that will demonstrate your knowledge, genuine likability and understanding of the market place. Do this and your prospects will treat you as a friend, talk of you as a friend and trust you as a friend. You will become the go-to guy or gal in your niche that everyone listens to.

5. The pre-launch plan must analyse your business systems. Putting together a blistering pre-launch that delivers an uber responsive list of prospects is one thing. Ensuring that your existing business systems can support the unique load put upon them by a super successful product launch marketing strategy is quite another.

Bottom line: No one will forgive you if your server melts in the first hour after your cart is opened. It's not cool. It's not clever. It causes chaos with your customer support. It costs you tons of money. And most importantly of all it blows your credibility right out of the window.

Ultimately, you may feel that your product launch is your responsibility but consider this, your product launch manager may never work again if he does not deliver on his promises.

You certainly will not give him a testimonial and your friends will all know who blew it because you will have no hesitation in telling them.

Your PLM is an expert. Let him do his job that's why you hired him

As a product owner or publisher, you probably already realize that pulling this off is m

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Put These 5 Key Elements in Your Product Launch Marketing Plan

By: Paul Sikes

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