Pylon Signs | Effective and Cost Efficient Advertising

Pylon Signs | Effective and Cost Efficient Advertising

Advertising as we know it has evolved into many different forms that we are inevitably exposed to about 3,000 times per day. For example, in the morning when we wake up and have breakfast, there is an advertisement on the cereal box or on the television that most of us watch as we get ready. Then we get into our cars and drive to work where we consciously or unconsciously notice advertisements along the side of the road or on the car or truck driving in front of us. When we get to work and browse the internet where more adds are placed in front of us and then the same routine on the way home from work. That being said, business owners battle a common issue on a day to day basis. How to get a potential customer to notice their advertisement out of the other 3,000?

After analyzing the average Americans daily routine, it occurred to me when it would be most effective to attract customers. Advertisements need to be at the top of their game when trying to motivate a potential consumer from their house or office to get up and come to the store. It would be easier to encourage someone to walk into the store as they were passing by simply because they are closer to the point of purchase then they would be at home or at work.

So now the playing field is narrowed down to the drive to and from work. As we all know, it is imperative to focus on the road while driving but it doesn't hurt to read a quick message here and there while driving. So how do you get the traffic passing by to notice what you have to offer?

Listed below are 10 reasons why businesses should advertise with a Pylon sign.

- Using phrases under 9 words in a large font makes it easy for the viewer to comprehend.

- Colored photos are effective when attracting attention, after all a picture is worth a 1,000 words.

- Pylon business sign have been known to permanently increase profits by 10%, pay for themselves within 2 years, and have a life span of 15 years.

- Advertise special rates and promotions.

- Back lighting helps drivers notice you sign as it becomes dark out.

- Effective way to promote website.

- Ability to display more than one message to the view before he or she passes.

- With vibrant colors these signs make it hard not to notice.

- Interact with the community by promoting certain events that you may potentially be advertising in.

- Affordable and fast to construct.

Pylon signs featuring business names and logos are an effective way to provide advance notice for the location of your business. These signs offer high impact and low maintenance exposure for only a few dollars per day.

Imagine the various routes you take to your different locations, you may drive by a shopping center where you see 5, maybe 8 different names and/or logos of businesses within the shopping center. Maybe you pass a grocery store that uses a message center at the street entrance? These signs have become very popular and are by far the most effective business sign available.

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