Qingdao, Home Appliance Giant Model Highlights The Weakness Of Foreign Capital Increase

January 26, Hisense Group announced the construction in Nanjing with an annual production

capacity of 100 million units of refrigerator production base for an initial investment of 120 million yuan, the new product is expected to be in May off the assembly line.

"Crossed the Yangtze River, aiming chain are strong, with the inherent logistical advantages of the Yangtze River Delta, which is the focus of production layout Hisense next step." Senior sources Hisense Group, Jiangsu, Zhejiang regional economic development on behalf of the South, white goods matching ability, and sea and air transport facilities, logistics costs are lower, which is south of the main factors Hisense hurry.

Appliance giant Qingdao frequent replenishment of the field

It is understood that, in 2002, Hisense snow through marriage refrigerator production base construction in Beijing in 2004 to surpass 70 million units sold, capacity saturation. Hisense refrigerator production base in Nanjing after the commissioning of complementary bases with Beijing, so that eventually the formation of Hisense products include high-end lineup.

Hisense this is an advantage of the South of market distribution, to achieve "local production and reduce costs" purposes. "The distribution of productive forces moved south to significantly reduce manufacturing costs, to gain greater cost advantage." Cheng, vice president of Hisense Group, said the start of training.

Addition, roughness in Qingdao Hisense Inverter Air Base in 2004 sold more than 1.6 million units, production is beginning to tighten. It is reported that Hisense is responsible for strategic investment in personnel recently is stepping up in Jiangsu, Zhejiang, southern production bases to identify. "This year on May 1, Hisense Air Conditioning in the South put into production the specific location of a temporary secret base." Hisense revealed that a high level.

Likewise, Hisense announced the construction of refrigerator production base in Nanjing recently, headquartered in Qingdao, with the other home appliance giant Haier has announced that its "dual power" washing machine production base in Shunde Ronggui foundation. Shunde Haier "double power" production base put into production, production capacity will reach 180 million units. According to General Manager Cao Xiaofei Shunde Haier introduced, which is the second in February 2004, Qingdao Haier washing machines built in the first article, "Dual Power" production line again after the expansion. Shunde washing machine base is completed, will not only meet the surge in demand for the domestic market, but also will mainly supply the export market.

It is reported that Haier "double power" washing machine is its high-end products very popular in the market is expected its sales in 2005 expected to exceed 100 million units. Industry insiders believe that, as the face of global home appliance giant, whose investment behavior is necessarily seeks profit, in the most competitive areas of investment is a rational choice.

Course, the two appliance giants have "external" expansion is normal market behavior. But that can not be willing to investment in the field because of the need for a more effective management, they no doubt saw in the local facilities, logistics, marketing and other aspects of cost advantages.

In the household appliance industry chain support, the Qingdao, or is weak. While in Qingdao, about 800 more than supporting local enterprises in Qingdao appliance giants for ancillary services, but lower than the supporting capacity of Shunde, there remains a gap??? Only one of Shunde city Ronggui appliances, large and small, more than 3,000 enterprises in more than half have done Household accessories. Advantage of industry supply chain for household electrical appliances in the enterprise ecosystem greatly enhanced competitiveness.

"Qingdao mode" tested More developed as an industrial city of Qingdao has many famous Guo Zihao large enterprises or large enterprises, they are Qingdao High-tech industrial cluster building and leading industry. According to statistics, in 2004, Qingdao scale industrial enterprises was 332.03 billion yuan sales income, while the well-known home appliance industry cluster in Qingdao Haier, Hisense, Aucma sales of the three leading enterprises reached 130 billion yuan.

Qingdao regional economy depends mainly on big business support. Haier, Hisense Group, its contribution to the total ten Qingdao Economic and over 50%. In contrast, Qingdao is not how well-developed private economy. Qingdao, a famous economist Zhong Pengrong to form regional economic organizations such as "Qingdao Mode", and put it with the "Wenzhou model" and called China's regional economy are two typical patterns.

In Qingdao, more economic activity by a few large companies vertical integration or horizontal integration, that is, the administrative coordination with the enterprise instead of the market co-ordination between enterprises. In Wenzhou, in addition to postal services, telecommunications, electricity, banking and other departments, almost all economic activities carried out by a large number of small and medium dispersion, division of labor is very small. Such as lighter, a small product separately from the hundreds of production companies, some companies produce only lighter spring, and some only produce shell, and then assembled by market transactions. Wenzhou economy thus is replaced by market transactions between enterprises within the enterprise administrative coordination.

"If the Qingdao Economic and Wenzhou's economy were two forests, the Qingdao Economic and the forest is mainly supported by several tree up, and the forest economy of Wenzhou is the main number of trees support them. "Zhong Pengrong made a vivid metaphor. In his view, China's current legal environment and credit conditions, the greater enterprise, the more management level, coupled with the wider distribution area, will lead to economic inefficiency, relatively devoid of dynamics.

by:fdgbg

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