Qualities For A Social Media Manager
Being a social media manager isnt just like any other job
. They deal with different types of people on different kinds of issues about their social networking promotions. This job requires dedication, patience, and passion. So they need to be more thoughtful and empathetic to peoples concerns, and a social media manager needs to be able to sharing with their clients their own knowledge and strategies in order to give excellent service to them. So to elaborate on this, here are some of the qualities that a social media manager should possess:
Empathy An empathetic social media manager is able to put himself/herself into his/her clients shoes. There is no better way in understanding the concerns of the clients than by being thoughtful or feeling what they feel. An Indian proverb says, Walk a mile in somebody elses moccasins. A social media manager who puts the customers feelings first can provide them the best knowledge and advice he /she can give.
Of course you need to be familiar with the companys information so you can share details about the services and products they offer. In addition a social media manager may need to assist and resolve issues that may come up from clients or prospects. But your main strength in being a social media manager is having the ability to look at things in another individuals perspective. A great social media manger has excellent customer service skills.
Loves People A social media manager should love people first and foremost. If you are not good in communicating and interacting with people, then you will not be able to satisfy the clients wants and needs. You need to have an outgoing personality so you can easily persuade them into trusting your tips and advice.
Knowledgeable in Online Marketing A social media manager has to be knowledgeable in all many forms of online marketing. You will encounter different issues not just with Facebook and twitter accounts, but also other related concerns such as email marketing, spam, and increasing traffic for their blogs.
Delivering the Strategy -A good social media manager knows a businesss social media objectives so they can help create a win for their clients. The manager needs to be able to express, deliver and communicate the techniques to his/her clients.
Being an Adviser and not a Savior There are some social media consultants who have too much pride in what they do. They often end up being disliked by some clients due to their superiority. Some engage in arguments especially with their Twitter followers they are often missing the real picture on what they are there for. Being able to consider himself/herself as an excellent adviser and not a savior can make customers feel that their issues are more important than a social media managers personal opinion. Giving credits to colleagues for successes and admitting mistakes for failures can really make an excellent social media manager.
Practices What He/She Preaches - Applying what a social media manager is teaching can build confidence to clients into trusting your advice. A successful website of a social media manager, for instance, can make clients realize their dedication on their job. Also, by having your successful social media accounts and blogs or sites accessible to them can inspire them to get going with the solutions that you have shared.
by: Karriann Graf
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