Qualities Of A Good Email Marketing Program

Internet marketing by email is known as the most efficient advertising technique online

. It is done by directly sending mails, promo notices and newsletters to current customers and prospects. Hence, you do not make them visit your site to see your products-you bring your products and services to them. After all, 50% of all internet users open their emails at least once a day. However, to play well in the competition, you need an efficient and reliable email marketing program. Here are some tips and qualities to look for in choosing a marketing solutions provider.

Professional Email Designer

An email personally sent to a client or target market has its advantages over search engine marketing. In improving websites, you must avoid using Flash entirely. But for personal emails, you can freely add Flash designs, which can make your mail look professional and interesting at the same time. Choose an email service provider (ESP) that provides professional templates for your emails and newsletters. They should also allow you to create a design of your own, even if you are not a Photoshop expert.

Tools for Your Mailing List

The power of an email marketing program lies on its mailing features. Whenever a new visitor enters your website, you must have an easy-to-fill-up signup sheet. If you send an email to prospects who haven't visited your site yet, there should be a link the leads back to this signup box. A good marketing solutions provider can do this. It will help you gather information from your customers. This utility will be your "online subscription center" that will let you know the mailing preferences of each customer.

The online service should also easily accommodate data from your computer. It is convenient if the program is compatible with Microsoft Excel and Outlook Express. You will be able to update your database conveniently at home and you can access the information anytime. It is also better if you can copy and paste the data from the online database to different computer applications. The database should also allow you to browse any of your subscribers' data online.

Features for Viral Growth

Of course, you want everyone to know about your product or company. This can be accomplished by making more people read your newsletter. A good email marketing program can help you do this. They must always include a visible "forward" button for every email. If non-customers will receive this message, they will see a special "subscribe me" button. The "tell a friend" button works the same way. Your marketing program must also acknowledge efforts of your customers in forwarding your mails through special promos and rewards. In no time, this method will bring you hundreds of new buyers and subscribers.

Performance Tracker

You can't miss this important feature. Your email marketing program must be capable of generating progress reports anytime you want it to. It must provide you with the number of sent and failed mails. Moreover, it should inform you of the number of opened mails, number of clicked links and the number of old customers and prospects who used the links. The reports will help you measure the need for campaign improvement. Afterwards, you can enhance your marketing strategy and generate more sales..

by: Victor Green

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