Quick info on Link Building - Fear of Google in Link Building

One of the biggest and popular search engines used by many online visitors is Google

, and this giant SEO Company has created a fear within many webmasters of being penalized for unethical link building. Indeed, this has become a very common issue when it comes to link building, but the question one needs to ask is who creates the rules or decides which strategies being employed are ethical or not. Since, there is no given law of what passes as ethical or unethical, the onus is then on you to creatively and wisely build links for your site in such a way as to avoid being blacklisted by almighty Google.

We can look at it from this perspective. If for instance, you happen to discover a technique that can help in link building for your website and increase your traffic volume, but you are in a debate with yourself on whether it is ethical or unethical, you can carefully weigh the pros and cons of such strategy. If after careful deliberation, you find that the pros far outweighs the cons, the by all means go ahead and implement your wonderful strategy without any fear of being penalized.

There is a simple reason for my confident assurance that you will not be penalized. As much as it is pertinent that you carefully review the quality of your work, it is irrelevant to be unduly weary about Google. In spite of being a major player in the search engine market, Google still has a lot of other search engine companies in competition for its users and as such Google is careful to implement any adverse actions that would impact negatively on their reputation within the SEO industry.

However, if for instance you run a website that is related to SEO services, but you engage in link sharing with completely non-related content websites such as games or an adult site, this could then serve as a valid reason to be blacklisted by Google thus causing the giant company to devalue your link. Or perhaps you are paid by link brokers and non thematic sites which in no way contribute to increasing your ranking or traffic, in such cases then Google would be unable to give your link any value.

There is a huge difference between being penalized and being devalued in the link building strategy, and Google is well aware that a lot of webmasters employ a myriad of varying techniques to rank high amongst its listings. Since there is no certain rule for ranking sites, then it is impossible to be penalized unless for a blatant and obvious inappropriate action.

For every webmaster, there is a unique style and method that works best for them in link building even though the SEO market is still very unpredictable. Hence, the key then for a successful link building strategy is to experiment and employ any strategy that you can prove to be effective and produce your desired results.

Quick info on Link Building - Fear of Google in Link Building

By: Ruslan Rabichev

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