RFID Solutions for Event Ticketing in 2010

Organisers of large events such as music festivals and sporting events face many

challenges when considering ticketing options and, as for any business decision, cost is a major concern. In point of fact, integrating a solutions-based RFID Event Ticketing system may seem like a huge financial undertaking however when the benefits to consumers and organisers are laid out the business case is very persuasive.

There are obvious, immediate benefits such as near 100% ticket-fraud prevention, reduced staffing costs and an increased speed of throughput at entry gates but it is the further benefits like the scalability via multi-application that provides the icing on the cake.

In any cash dominated environment such as football matches, the Olympics, stadium concerts and music festivals a cashless payment solution not only reduces queuing times for event-goers thereby increasing profits but also delivers more ongoing marketing opportunities for the event organisers.

For example, a music festival goer might choose to credit their RFID wristband with 200 prior to the event. The wristband would grant them access through the (unmanned) turnstile, after which they could walk past the queue for the ATM and go straight to one of the stages where a favourite band is playing. The band are due on in ten minutes so they decide to get drinks but, rather than fiddling with cash, they can pay for their beverages by passing their wristband close to an RFID reader; payment is automatic, seamless and all taken care of behind the scenes.

Not having to handle large volumes of cash is very beneficial but the true benefit to organisers is the life-time value of the customer and in understanding their customer's behaviour. The organisers can track our festival-goer's preferences and buying habits e.g. he chose to listen to jazz rather than a rock band and bought a fruit smoothie rather than cider. All the data can be captured, stored and analysed and after the event, the organisers can present ongoing opportunities based on reliable customer information.

Benefits of using RFID Solutions for Event Ticketing at cash dominated environments

- Increased speed of throughput at entry gates

- Reduced staffing costs

- Minimised Ticket fraud

- Low maintenance costs

- Increased CRM- better ongoing and personalised relationship with the customer

- Increased throughput at bars and food outlets resulting in greater revenue

- Reduced risk of robbery

- Reduced costs of handling cash- everything is taken care of seamlessly behind the scenes

RFID Solutions for Event Ticketing in 2010

By: Trevor RfidConsultants

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