RIM Acquired TAT to Design PlayBook Interface

RIM Acquired TAT to Design PlayBook Interface

The recent news about Research In Motion prove that the Canadian mobile devise maker has rather serious intentions to get a significant share of the mobile device market. The company's achievements, reputation and the line of policy are the best advertisement and recommendation as of the one that really cares of the quality and functionality of its products.

As it became known RIM's BlackBerry 6 OS got a governmental certification for its security system. The US government awarded the operating system with FIPS (Federal Information Processing Standard) 140-2 certification for its famous security encryption, which definitely contributed to the company's reputation and extended its sphere of reach.

The latest news is that RIM acquired The Astonishing Tribe a Swedish company focused in creating, rendering and structuring user interface design. TAT accounts 180 employees in Sweden, the US, Korea and Japan. As it is known RIM is about to release their debut tablet PC called Playbook, The Astonishing Tribe is expected to enhance the device with their exclusive stylish user interface design. This acquisition can be hardly overestimated, TAT used to work with mobile makers like Samsung, Sony Ericsson, Orange and Motorola, also the results of their prior work on Android interfaces was highly estimated and received well.

Since now the talent of TAT will belong to Research In Motion, due to this the PlayBook and

BlackBerry will attract users with the exclusiveness of interface design, which the rest of the tablet PC and smartphone makers will probably lack. Blackberry developers comment on their latest acquisition as an exiting event, after the QNX OS being excellent it can be just perfect introducing some TAT's innovative 3D designs. In fact works of The Astonishing Tribe helped Apple's devises and Android mobiles to succeed competing with BlackBerry, now the situation is likely to change, as a device appearance apart from the other features means a lot to many users.

The analysts already have something to say about the Playbook's future, according to their predictions the next year sales figures for RIM' PlayBook will account for 8 10 million units, which is actually not as much as RIM hopes. In fact even 10 million may turn out to be a challenging figure. The PlayBook is initially referred to as a professional tablet PC which means that it is going to going to be deployed mostly with corporations as a working tool and it will take them a period of time to test it.

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