RSS: Not Just Another Initialism
RSS: Not Just Another Initialism
RSS: Not Just Another Initialism
RSS is one of those phrases that is tossed around online, but a lot of people don't know what it means. Standing for Really Simple Syndication, user's sign up for the RSS feed of a site, and then get alerted whenever an update is made. It sounds like a, well, really simple process, but can it be used to increase web traffic?
Up until a few years ago, people didn't think so, unless it was from word of mouth. RSS feeds go straight to the person that requested them, so it's hard to get new people interested through this process. However, there have been new developments in SEO, Search Engine Optimization, and RSS to help you to get traffic to your website.
Having an RSS feed to your website will help to improve traffic to your website like never before. People who use SEO know that there are two main ways to get your page closer to the top of the search rankings, key words and links. If the key words on your page are the same as those that are being searched for, then your page will be close to the top. While RSS cannot help much in this department, it can help to get you more links to your site. Sites that are linked to most are seen as more trustworthy in the eyes of search engines. The logic is sound, why would anyone link to a page that they don't like? To get more links, you need people willing to link to you. That's where RSS feeds can help.
When you send out an RSS feed to people, you include a summary of that page, plus a link to it. That link is small and portable, and it's easy for your RSS subscribers to copy into other forms like their own blogs, websites, or Facebook accounts. And remember, the more you are linked to, the better you will be on your search results.
When you're creating your RSS feeds, make sure it is only a summary of your text that you are using, and not a duplicate. Google, Bing, Yahoo, and other such search engines use sophisticated software when collating the search results, and they can tell when two articles pages contain the exact same content coming from the same place. If you include your entire article in the RSS, then you won't get up any higher on the results. Instead, use carefully constructed summaries using your keywords. This will get you higher in both links and key words searches.
Attaching your RSS feed to bigger feeds will help to get you to increase traffic, more RSS traffic, more readers, and get you higher up on the search results. There are many directories out there that send out RSS feeds to multiple sites. E-mail these people with a link to your site and to the RSS requesting to be a member. If your content is good and your site is legible, then you should have no problems.
All of these methods take time, and experts agree that RSS should only be used to keep your readers informed, not as an SEO gimmick.
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