Radical Strategy For Marketing On Twitter
Y'know what, I've tried automation -tweetadder is the bot I went for
, and I'm so-so happy with it and I continue to automate However, just the other day, I thought to myself, Maybe there's a better way at least for getting people interested in me as an internet marketing mentor, which is my primary business' after all.
It occurred to me, Don't people keep banging on about RELATIONSHIPS' in marketing? Boy, they do. And yet, they rarely go about making them in a human fashion. They blast you with their business opportunity first. I've been guilty of it, too. I still throw out one or two tweets with clickbank bitlys and tinyurls. (Bad habits die hard) But of course how can you form any kind of a relationship if you're spamming them or talking to them via your tweet bot? I really don't think you can.
So here's my radical' thought on working with twitter for anyone marketing themselves as a mentor of some description
Direct Tweets and Replies. Once a week it would drive me nuts to do this more than that I go through my Direct Tweets and Replies (@whatever) and I reply to the people who have written to me. Now, here's the thing, it would be stupid to go through all of your DMs. You'd end up in the nuthouse. So how do you do it?
Well, you stop thinking like a frazzled IMer and you remember how you are as a human being in a social setting. Would you talk to just anyone and everyone in a room where you knew no one? Well, you might if you were being paid to, but in any other case no.
So what I do is I look at the photos. A photo isn't the entire person, of course, and sometimes you will misjudge a book by its cover, but it's pretty much all you've got to go on, save for a few lines in a bio. So you make use of it, just as if you were picking out a date. Yes, you read that right, a date. But not that kind of date, a business kind of date. A coffee, and a chat. And you ask yourself, Would I like to spend a half hour talking with this person? Is he or she the kind of person from experience I tend to get along with? Am I talking about facial steoetyping? I guess I am. But we all do all of the time, every second of the day when we're walking down the street, so why get all cagey about it now? Certain faces suit us, certain faces don't. That's just the way it is.
You can't possibly DM everyone on your list, unless your list is very small. So you have to be selective. You look at the photo and you weigh up that person's last reply to you and you ask yourself, Is this the kind of person who might like to do business with me? And guess what? That gets you skipping over a number of faces. Be truthful to yourself
So now you're running rapidly down your page and onto the next you can cover 5-6 pages,running off personal replies, using that person's name, commenting on their tweet or blog, in about an hour. By which time you've just sent about 30-40 more meaningful tweets. So now you're running rapidly down your page and onto the next you can cover 5-6 pages,running off personal replies, using that person's name, commenting on their tweet or blog, in about an hour.By which time you've just sent about 30-40 more meaningful tweets. With your link re a post, say, or a free gift something of value anyway.
The hour you spend making these more personal tweets is more worthwile than an hour of blasting out links, manually or on on a piece of software -because you're engaging in a real dialogue. And it's only with a real dialogue you are likely to build a real relationship.
So, my advice is, if you want to build relationships on twiter, devote 60-90 minutes a week to DMs. It's kind of a chore at first, and of course not everyone is going to get back to you, but the ones who do get back to you will be more likely to listen to you or take up one of your recommendations the next time you tweet with or without software.
OK, hope that was food for thweet. Now reteeet this post!
Radical Strategy For Marketing On Twitter
By: Nicholas Penrake
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