Radio Reinvented Itself to Produce E-radio
Radio Reinvented Itself to Produce E-radio
E-radio is the fusion of radio technology with the Internet. The powerful amalgamation of the two technologies has created a stream of infotainment for the end users.
Some things never go away, they just keep reinventing themselves and thereby amaze us. One of such things is the radio, really a time defying invention. Pundits predicted its end many a time, but it persisted and always reasserted itself in another way. It appeared to disappear but reappeared, surprising us all. Today, even in the digital era, it is alive and kicking.
The 21st century radio has donned a new look. Electric-powered radios or even the smaller, battery-powered transistors have become increasingly rare. But the concept of radio technology, i.e. the transmission of sound and music from a central station still survives. The technology is climbing up the popularity ladder with every passing day. It has joined with possibly the most powerful medium of modern times, the Internet. The fusion of the Internet and the Radio has produced the E-radio.
The term in itself would not surprise us. In this era of e-mails and e-commerce, we would find that e-radio is just an extension of the technology. We just see the Internet as a new product of the evolution in technology. We usually see it in relation to the Internet technology and not the sound transmission technique, which is the essence of radio technology. We often fail to recognize that it is an amalgamation of the Internet and radio techniques.
Online radio was first broadcasted in the early 1990s. The broadcasting websites, or the stations wore a catchy look and prepared themselves to be presented to reach their target audience. The broadcasters began with music, which got popular with the audience. Later some also started talk shows, broadcasting discussion on a subject with the experts. It was popular with the audience who wanted some serious stuff. Unlike conventional radio, online radio can be accessed anywhere in the world. This means that anyone in the world can listen to the music from any place in the world.
The Internet radio has some additional features over the traditional radio. One of these is a large database of radio stations. The user has more than 20,000 stations to choose from in more than 200 countries. The audience can choose from a variety of radio programs, both local and online, with no added commercials. Another benefit, as mentioned previously, is that it is accessible from any place in the world. For instance, a Chinese living in America, can listen to his favorite music on a local Chinese radio station. The third benefit is that you don't have to deal with any type of bad reception as the broadcast is via the Internet. All that you need is a broadband connection to receive an uninterrupted audio stream.
Internet radio can be deployed as a powerful marketing medium. Online stations, which are dedicated to certain industries, can actually be a gold mine for marketers working in the specific niche. If you are advertising a product specific to that stream, you are hitting your target segment specifically. Instead of advertising directly, you could simply be a guest at any of the talk shows on a popular radio station, where you could indirectly promote your brand. If you wish to advertise globally for your business in the most economic way, the Internet is the best medium. When you advertise on the e-radio, you are not limited to your town or province. You are advertising on a global basis.
Internet radio is still an evolving medium. We could expect it to don new roles, enhancing our experience.
While choosing your Internet radio tuner, you could go through a plethora of options. With a range of stations available, the variety is just overwhelming.
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