Rapid growth of outdoor sporting goods enterprises to invest in Quanzhou shoes - shoes, shoes enterp

Rapid growth of outdoor sporting goods enterprises to invest in Quanzhou shoes - shoes

, shoes enterp

And traditionally known as "sneakers" in Sports shoes Compared to outdoor sports series in the big family of sporting goods are still a minority, but in recent years, the field size of the market grew rapidly, Quanzhou, a number of shoe or restructuring or increased investment, production and outdoor sports products.

Ledeen Sports Co., Ltd. is the production of outdoor sports Quanzhou earlier, one of the few products in the market experienced a difficult opening period, the outdoor sports market, with China's rapid growth period occurs, the company began to try to the sweetness. Today, Ledeen's brand to 4, more than 1,000 stores.

In addition, stable ride Shoes Co., Ltd. increased investment in production line vulcanized shoes, starlings Board Shoes Shoes Co., Ltd. locate the road in big strides. Outdoor sports shoes production gradually favored by some enterprises.

Comprehensive sports enterprises also increased the intensity of outdoor sports products sales. According to Peak Planning Group Manager Julio promote the introduction, the outdoor sports products in the proportion of all products, the rising trend of the past two years, outdoor sports products currently account for 5%% of the total product? 8%%, which both outdoor sports shoes, but also outdoor climbing, etc. with the windbreaker.

For the brand positioning in the fashion movement in terms of seven wolves Sporting Goods Co., Ltd., the proportion of outdoor sports products in the past few years also increased. "At present, all of our outdoor sports series products accounted for 5%% or so. Outdoor sports products are now largely satisfy the general demand for outdoor recreation, adding fashion elements of outdoor products, good market." Seven wolves Marketing Liaocheng said.

Camel advertising monologue, said Planning Director, Quanzhou many sports brand's outdoor sports series has generally been the shelves, and 5%%? 8%% is currently the major brands in outdoor sports series aspect ratio generally reflects the consumer market the demand for outdoor sports product status. In his view, the domestic market is still at an early outdoor stages, only a few interested in outdoor sports and travel to professional groups on outdoor sports products have high demand, most consumers demand products outdoor sports, is still participating in the meet General outdoor recreation needs of travel and level. Therefore, the sports brand in the outdoor sports products, and more outdoor recreation in general is the main product, the market is very big.

Market for outdoor sports, music, general manager Chen Ruidian board believes that the current focus on fewer brands of outdoor sports shoes market in a large space, but in terms of the domestic brands, more outdoor sports products in the mid-range the following can only be competition in the market space. "In fact, a pair of high-end professional outdoor sports shoes more often than a pair of popular brand-name sports shoes to Degui, so professional outdoor sports field are concentrated in the first-tier cities." Chenrui Dian said, given the current status of China's outdoor market, he has more brands outdoor sporting goods business his business into several location, including the production of own brand and foreign brands Proxy Production operations.

Alleged that the brand is now music business have registered from the United States, "camel", "Joy" as well as from Italy "Kangaroo" and British "Shengfu Lai." "The domestic outdoor sports the next few years will certainly be more rapid development, when we have a solid basis for market access, we will have their own market." Chenrui Dian said.

According to reports, outdoor sports products are shoes, there are clothes, bags, tents, sleeping bags and other outdoor appliances. "Before 2000, the vast majority of consumers still do not understand the tents, sleeping bags. Now, with the people, outdoor sports and outdoor tourism activities gradually increased, the size of these products in the market has shown a rising trend." He said.

According to statistics, the annual trade volume of outdoor supplies up to 32 billion U.S. dollars, in China, with annual sales of outdoor products from the market in 2002 to less than 3 billion yuan, up 1.3 billion at the end of 2007, but the growth potential still very large. Currently, outdoor sports series in the sporting goods industry in China, only a small part of the share of only about 0.1%%; while in Western countries, accounting for Outdoor Sports market products as high as 15% -20%.

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