Raw Materials Rose 3 Percent Die Hard Rally In Home Appliance Industry Customers Who Wish To Buy

December 6, the consumer association released Appliances to the countryside Product survey

, from the demands of home appliance products, rural consumers on TV, Refrigerator , Relatively strong demand for computers. Have purchased home appliances products, rural consumers in rural areas, 35.6% of consumers will purchase the second. Products using the process of bringing home appliances, home appliances to the countryside every eight products appeared in a Service Situation. In the received service, the service satisfaction rate of more than Qi Cheng.

The findings in the consumer association has focused on problems in home appliances to the countryside, has drawn national attention to the relevant departments. Price cap will be lifted, optional varieties increased, stores receiving direct subsidies and other measures will greatly inspire the new wave of home appliances to the countryside market. However, recently, steel and other raw material costs will rise next year's household electrical appliances Sell Pressure.

Three major weaknesses of the hidden

The Consumers Association in August 2009 the joint Hebei, Heilongjiang, Shandong, Jiangsu, Sichuan, Chongqing, Hubei, Henan, and Shaanxi provinces Consumers Association organized a "status of home appliances to the countryside product after-sales service" investigation. Survey: Most of the consumers country of "three guarantees" policy has been to understand; 71.9% of rural consumers three bags of commitment to understanding the enterprise; they are most concerned about price; purchase price subsidies are important to their purchase factors; maintenance network far Fitting High cost and low quality and service personnel are received appliance maintenance services to rural areas of consumer products the main reason for dissatisfaction. Price is not low, optional varieties less difficult to obtain subsidies for rural areas has restricted the product into the peasant family household appliances major factor.

This, the Consumers Association recommendations: to strengthen national policy and the three packs of three bags of commitment to bringing home appliances enterprise product quality assurance, to eliminate the worries of consumers to buy products; home appliances to the countryside policies to strengthen the publicity and further explicit financial subsidies procedures; home appliances to the countryside enterprises to speed up launch of affordable and varied home appliance products to meet consumer demand for products; home appliances to the countryside service network and service enterprises to strengthen capacity-building, to meet consumer demand for services; further increase subsidies for efforts to simplify subsidy and let the appliances to the countryside Huimin And policies; increase the promotion of energy saving appliances, and promote the sustained and healthy development of rural consumption.

Cost pressures brought about by rising steel prices

Just-concluded Central Economic Work Conference to disclose information indicating that next year will continue to implement the proactive fiscal policy and a moderately easy monetary policy. Slight change in the direction of the market suitable for investment, personal consumption of subsidized families, resource price reform to continue, or increase in resource prices.

Wuhan Iron and Steel Group's data shows a good sales momentum as steel, Wuhan Iron and Steel has raised prices in December, December appliances EADS were mixed around 300 yuan per ton of steel, the end of the previous ex-factory price for 2 months down the momentum of .

Steel appliances rapid gains in the past month, prices rose an average of 300 yuan per ton -400 yuan, an increase approaching 10%, which will lead to air-conditioning, refrigerator, Washing machine White goods such as production costs rose about 3%.

Steel appliances and more classes are plate steel, China Steel Industry Association executive vice president Luo said: "The 2010 demand will increase the plate, large steel enterprises will increase level of profitability."

U.S. group purchasing center, said steel analyst at Sun Zhongliang to purchase home appliances steel products of Baosteel, has come to the customer first, the extent of quantitative re-negotiation, so expect strong price increases. Baosteel is expected in January next year he will continue to price increases implemented strategies. Hisense Kelon Electrical Officer of

small days that the company next year will definitely bring the operations face rising raw material pressure, but in the end prices will not only optimize management through internal and reduce the cost of digestion means of pressure.

Home appliance industry raw material prices do not change rally

Galaxy Securities steel industry analyst believes that the current steel price bubble is not, coupled with market expectations for next year's iron ore price rise next year, steel prices or 20% -30% gain.

Everbright Securities analysts believe, refrigerator, color TV is the rural areas of sales and renewal sales of primary products. 2010 LCD TV will continue high growth. Comparison of the potential demand for the release of the rural refrigerator full, next year will continue to be heavy volume. Rural areas do not fully release the potential demand for washing machines, large growth potential in 2010. Air conditioning will usher in universal inverter air conditioner industrial upgrading. White wary of raw materials costs reduced the profitability of the electricity industry. The future, inverter air conditioner, refrigerator, washing machine, flat screen TV, microwave oven, rice cooker, induction cooker, water heater is expected to include energy-saving PWM policy areas. Subsidies from high-performance air-conditioning effect, energy-saving PWM enhance enterprise performance have a significant impact. 2010, inverter air conditioner into the most promising energy-saving PWM policy, have a significant impact related to corporate performance.

Raw Materials Rose 3 Percent Die Hard Rally In Home Appliance Industry Customers Who Wish To Buy

By: erenber

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