Reaching Customers Through Social Networking
Reaching Customers Through Social Networking
In today's world of mobile devices and online social networking, customers are increasingly getting their information from sources outside a company's website. For example, customers commonly follow Twitter feeds to keep up-to-date with their favorite companies or become fans of a company's Facebook page. But the information doesn't just flow from company to customer. Thoughts and feedback from a customer can flow back to a business or be shared with other customers of that businesses through online social networking. Customers commonly interact with other customers through Twitter feeds and Facebook pages. If a business wants to take advantage of both directions for information flow, customer service needs to be available on social networks and become part of the online conversation. In order to establish a relationship between business and customer, businesses need to be where their customers are. And chances are that many of their customers are already participating in online social networks.
Social networking is nothing new. Humans are social creatures. We prefer to surround ourselves with people who share our interests. Many long-term relationships start with a conversation shared over a topic of mutual interest. We nurture and possibly expand our networks of friends, acquaintances, and business associates every day, one conversation at a time. Online social networking is an expansion of what humans have always done into a new medium, the Internet. Social networks, like Facebook and Twitter, offer a special kind of conversation, one that is both familiar and new to businesses at the same time. Familiar characteristics include the spread of information to customers from other customers, the ability to improve customer relationships through communication, and the ability to establish a loyal customer following. However, the speed at which information flows, the large number of customers available on the web, and the persistence of information may take businesses by surprise.
Word of mouth is a powerful way for both positive and negative information to flow between existing and potential customers. In the physical world, this process of information distribution from person to person can be relatively slow. In the online world, information usually spreads much faster. In fact, it can spread like a wildfire or, more appropriately, like a virus from person to person. This phenomenon is usually referred to as "going viral," particularly when applied to e-mail, videos, or online marketing. A viral response from customers is a hit and miss proposition. But the potential for establishing solid customer relationships through social networking is available to all businesses and is arguably a much more important goal.
The persistence and availability of information on social networking sites can be both a blessing and a curse for businesses. When customers tweet through Twitter or post comments to Facebook pages, that content remains on the Internet for a long time and can be seen by many, many people. Establish a great track record for customer service through social networking and it becomes a blessing. Not only can businesses directly address issues their customers experience, they can build credibility with other existing or potential customers that might happen upon the online content. Establish a poor track record for customer service (or even worse, ignore your customers) through social networking and it becomes a curse.
Finally, social sites like Twitter and Facebook don't just have to be about static content. Businesses can make use of real-time conversation there as well. There are software solutions available that integrate live chat into Facebook pages; live chat allows customers to reach customer service representatives in real-time. There are also software solutions available that allow customer service representatives to receive tweets as they are posted and respond in a near real-time way. By combining static content with real-time conversation, a social networking site can be transformed into a customer-oriented service site.
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
Download TidySongs Mp3 Tagging Software Exploring the Internet in Hot Pursuit of the Recommended Mattress Why Are the Customers Happy with DISH Network? Download FarmVille Secrets Guide - Farmville Secrets review 5 Free Internet Marketing Tools For Restaurant Owners Download One Piece 474 to Enjoy an Action-packed Extravaganza Riddle me this: Internet & phone How To Make Money By Internet - Putting Up a Website to Make Money on the Internet Best SEO Software For Internet Marketing Making money online becomes easier under guidance of an expert internet marketing consultant Select The Right Social Networking For Your Internet Marketing Services Fax Via Internet – 3 Main Reasons to Get it Now Success in Internet Marketing - Home Based Business Opportunities