Ready – Set – Sell that Dollar Store Merchandise

Ready Set Sell that Dollar Store Merchandise

One thing is absolutely true when you are running a dollar store; success requires outstanding dollar store marketing. But there is definitely more to the formula than just grandiose marketing. Often the secret is about simple merchandising steps inside of your store. In this article I present some of the simple, easy and straightforward steps to implement in your store. Unfortunately these basic steps are the ones those running a dollar store seem to overlook.

Keep your store fully stocked. A fully stocked store outsells a partially empty store. Do not allow your store to start looking as if you can no longer afford to stay in business. Order replenishment of core consumable dollar store merchandise well in-advance of the shelves being bare.

Focus on the basic, core essentials first. Shoppers will develop a habit of coming to your store for their basic daily needs. Yet the minute you allow these items to run out of stock, they will turn to your competitors for those same items. And once you've lost a customer to another business it requires time, effort and money to recapture them.

Keep the shelves and other displays faced and looking like they were just stocked. Your goal should be for the very last customer of the day to step into your store and feel as if they are the first customer of the day. Keep things orderly by periodically walking through your store and picking up out of place items, pulling merchandise forward on peg hooks and shelves and by sweeping or vacuuming if it's needed.

Manage your over-stock merchandise. Don't allow clutter to begin to take over your store. Create a designated space for excess merchandise and make sure it is always kept in that location. Place over-stock items in their rightful display locations as soon as there is space available. Not only will your store look fuller, but merchandise stored in a stockroom cannot be seen by shoppers - thus it will not be sold.

Place proper signs on end caps, bulk displays and other prime locations. If you are running a dollar store never allow end caps, bulk displays and other prime sales areas in your store to go unsigned. Create eye-catching signs that really tug at customers. Include the product name, pricing, and a little information about the features of the product.

To your success when running a dollar store!

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