Real Bits Behind Logo Design Myths
Need design information?
Need design information?
The Internet is considered as a primary hub for various types of information. As a matter of fact, it is one of the frequent go-to places for individuals searching for various pieces of information, particularly logo design.
However, the reliability of the Internet is sometimes questioned. This is because some of the pieces of information presented on it are not reliable or unrealistic. To help enthusiasts and graphic artists who rely on the Internet for ideas and bits of information, here are some myths that you must be aware of:
Taglines Must Always be Integrated
Honestly speaking, taglines can be excluded in making a symbol. This is because concepts must be stand-alone icons. They must be able to effectively represent the company as is without having a few lines or text to back things up. Hence, an ideal emblem must be able to exist without a tagline.
Nonetheless, in some instances when a client or company entity wants a tagline included, it can be placed below or under the symbol.
Company Name Must Always be Included in the Art Piece
The name of a company can be included in the concept, but it can always thrive and survive without one. As an example, the Nike symbol is created with only a swoosh and without its company name embedded on it. This only shows that an effective concept can always represent the company even without its name attached to it.
Color is an Art Pieces Best Friend
This is one of the frequently believed myths in
logo design. It is believed that the more colors there are on the concept, the better it will appear. The truth is, colorful art pieces can only boost your companys printing costs.
We are all aware that black and white prints are cheaper compared to elaborately colored prints. This is also applicable to art pieces. The more strikingly colorful a concept entails, the higher the printing costs compared to du-tone (two-colored) prints.
Elaborate Approach is the Key to Success
Remember that the symbol will be printed, reproduced, or even engraved in company materials. They will also be scaled to various sizes and lengths. With that, an elaborate technique will easily appear as an unrecognizable mark when scaled too small. Therefore, it is better to keep it simple and plain. As such, when scaled to a smaller size, people can still identify the icon and relate it to the company it represents.
Adapting Another Companys Symbol is Alright
Imitating another symbol can cause you to violate copyright laws. Moreover, your clients will likely get mad at you for providing them an imitated concept. Hence, it is best to create original and unique concepts that stand out from a bunch of company icons.
There are many things to consider when working on a corporate emblem. Hence, graphic artists must be aware of the common myths. With this, they will have an idea on how to create an impressive logo and go beyond the typical approaches created by mediocre artists.
by: Darwin Palmer
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